General Manager - Campbell Channel Partners - Australia and New Zealand
(2026-05)
- Lead CCP commercial strategy across Australia and New Zealand, spanning QSR, Foodservice, Retail and Private Label channels.
- Identify, negotiate and onboard new customers across national and regional QSR chains, foodservice operators, wholesalers, distributors and retail accounts.
- Support and grow existing customer relationships through account management, end-user development and commercial planning.
- Develop distributor and route-to-market strategies to improve market coverage, availability and long-term customer penetration.
- Lead pricing discussions, customer presentations, pipeline management, forecasting and annual business planning across the region.
- Build and develop long-term commercial relationships across Foodservice, Retail, Wholesale and QSR channels throughout ANZ.
- Founded and launched Campbell Channel Partners, a specialist food and beverage growth advisory business.
- Established a strategic growth model focused on Foodservice, Retail, Wholesale and QSR channels across ANZ.
- Built commercial experience across globally recognised brands including Unilever, McCain, Bega and Sara Lee and Milk Lab strengthening expertise across FMCG, Foodservice and route-to-market execution.
State Sales Manager - QLD - Golden Fries - Queensland
(2024-04 - 2026-04)
- Drive state-wide sales performance across Queensland.
- Develop and execute strategic sales plans across foodservice and wholesale channels.
- Manage key accounts and build new business pipeline.
- Conduct customer presentations and quarterly business reviews.
- Forecast sales and manage stock planning requirements.
- Lead quarterly meetings with wholesaler partners.
- Provide leadership and in-field support to sales representatives.
- Grew Queensland business revenue from $1.5M to $4.5M annually within 2 years, delivering 200% growth.
- Expanded distribution from 1 wholesaler partner to 10+ distributor partners within 1 year.
- Secured approval for additional sales resources to support long-term growth.
- Successfully secured approval for 2 new sales hires for FY25/26.
- Initiated strategic discussions with McDonald's and The Coffee Club to introduce the brand nationally.
Territory Manager - QLD - Mentis Australia - Queensland
(2023-10 - 2024-04)
- Drive new business development across Queensland.
- Develop and implement state sales strategy.
- Identify and convert growth opportunities.
- Implement and manage Dynamics CRM.
- Analyse sales performance and market opportunities.
- Delivered record sales month for Queensland during tenure.
- Rapidly built relationships with key customers in a new industry.
- Strengthened quoting, forecasting and pipeline management capability.
Territory Manager - Sunshine Coast - Bega Dairy & Drinks - Sunshine Coast
(2018-10 - 2023-10)
- Manage Independent Grocery and Route channels.
- Drive territory sales growth and profitability.
- Lead new business development and account expansion.
- Manage CRM activity through Siebel.
- Execute promotions and merchandising programs.
- Conduct quarterly reviews with Top 20 customers.
- Delivered $1.5M NSR growth in FY23, representing 15% territory growth.
- Consistently exceeded KPI targets year-on-year.
- Optimised asset performance by relocating non-performing fridges.
- Successfully adapted to new Independent Grocery channel structure.
Account Manager - Sunshine Coast & Wide Bay - Freedom Foods Group - Sunshine Coast & Wide Bay
(2017-09 - 2018-10)
- Managed distributor and end-user accounts across the region.
- Drove new business development and account growth.
- Conducted quarterly distributor business reviews.
- Managed forecasting and sales analysis.
- Maintained Salesforce CRM activity.
- Represented the business at trade shows and industry events.
- Delivered 250% NSR growth in FY18 versus FY17.
- Secured 100+ new end-user accounts within 12 months.
- Expanded distribution footprint across multiple wholesale partners.
Sales Representative - Sunshine Coast / Central QLD - McCain Foods - Sunshine Coast / Central Queensland
(2013-07 - 2017-08)
- Managed 22 distributors across Sunshine Coast, Fraser Coast and Central Queensland.
- Led account management and new business development activity.
- Delivered volume and revenue growth for McCain and Sara Lee brands.
- Managed Salesforce CRM activity.
- Planned and executed promotional activity.
- Exceeded sales targets in FY14, FY15 and FY16.
- Led implementation of Salesforce CRM across the Queensland team.
- Recognised as Queensland Salesforce Project Lead.
