Data Analyst at Mosh (2023-03 – Present)
- Working on projects to increase customer retention using data to find links between app usage and Customer Lifetime Value. Performed analysis on supply chain delivery times per region and impact on customer churn.
- Using Looker BI created a live dashboard tying the sales uplift to marketing spend across various channels.
Data Consultant at Leviten Consulting (2023-10 – Present)
Contractual work
- Worked for DashboardWorx (Australia) on a project until February 2025 building out several dashboards on Power BI and Tableau for their clientele to boost their commercial performance.
- Built out a social media dashboard for Tails.com to help them understand better the brand sentiment on social media and what the main complaints were. Introducing points in FAQs section on site lead to 14% reduction in complaints.
Growth Analyst at Colgate Palmolive (2019-10 – 2023-09)
- Used Python, SQL and Excel to clean and map out current sales trends and tell the story of what is happening in the market through visualisations on Power BI. This involved forecasting where the market is heading and recommending strategies to maintain market share across product portfolio.
- Promoted and was chosen to be 'CEO' for successful Colgate Magik brand launch capturing 7% of manual kids toothbrush sales in year 1.
- Used Nielson, Storenext and loyalty card data to spot new product launch opportunities such as coco white based on high concentration of coconut based products amongst our customers. Presenting biweekly recommendations via PowerPoint to senior management.
Marketing Sales Consultant at Tribe (2017-04 – 2019-10)
- Advise clients on how to get the most return on investment from their marketing spend utilising data. Presenting using a combination of PowerPoint and Tableau.
- Helped a mobile app client boost their trial sign up rate by 15% through analysing email datasets and recommending best times of day and subject lines to send mail to different customer segments.
Co-Founder at OnsideFooty.com (2016-02 – 2019-01)
OnsideFooty- an online social platform connecting players to nearby five a side football games.
- Pitched concept to earn place on NatWest Accelerator. Designed and executed marketing initiatives on low budget building a customer base of over 10,000 users (10% regularly active).
- Sold business:
- Selected in Quins best e-sports companies in UK:
Field Sales at Up and Go (2015-09 – 2016-03)
- Convince Tesco store managers to let me set up an Up and Go branded FSDU next to the checkouts to increase sales. Also negotiate more shelf space and inclusion in gondola ends.
