Michelle Etheridge (Ingham)
Executive Profile
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About
A versatile and results-driven professional with over 30 years of experience spanning business management, sales, ecommerce, clinical training and retail & business operations. Renowned for empathetic leadership, strategic thinking, and operational excellence, I excel at driving business growth and fostering high-performing teams. With a unique blend of entrepreneurial spirit and corporate expertise, I am committed to continuous improvement, innovation, and delivering impactful results.
Experience
Forms Administration (Contract Role) - Department of Health and Aged Care
(2024 - 2024)
- Conduct financial auditing and analysis for annual and quarterly aged care returns.
- Ensure compliance with regulatory standards and reporting accuracy.
Area Manager - Legrand NSW South & Korimco NSW South & ACT
(2023 - 2024)
- Managed sales and distribution for NSW South and ACT regions.
- Developed and executed strategic sales plans to achieve revenue targets.
- Leveraged Salesforce CRM to optimize client relationships and performance.
Retail Sales Centre Manager Braidwood - Vinnies ACT & Goulburn - Braidwood
(2022 - 2023)
- Oversaw retail operations, donations, charity work whilst achieving KPIs and budget targets.
- Led a team of 2 staff and 15 volunteers, fostering a collaborative environment.
Area Manager NSW South & Canberra Region - Tyrrells Wines
(2021 - 2022)
- Directed sales and distribution for Tyrrells Wines across Southern NSW and ACT.
- Achieved significant revenue growth through strategic account management on and off premise & fmcg.
General Manager - Royal Mail Braidwood Hotel - Braidwood
(2018 - 2020)
- Led all facets of a hospitality establishment, including accommodations and F&B.
- Managed a 20-member team and drove operational efficiencies.
Sales Agent (Sub Contract - My Company) - Bringham Pty Ltd - L'Oreal Matrix Hair
(2017 - 2018)
- Promoted product portfolio to salon professionals, achieving sales milestones.
- Conducted training sessions and supported marketing initiatives.
Founder & Director – The She Cave Emporium/ The Event Styler - Bringham Pty Ltd
(2014 - 2017)
Established and managed a women's retail pop up co-operative and ecommerce hub and incorporated an event planning/hiring service within it aswell.
- Recognized as a finalist in The Local Small Business Awards.
Senior Hospital Medical Device Sales - Given Imaging
(2012 - 2014)
- Delivered clinical technical training to medical professionals on innovative diagnostic equipment, in theatre, hospitals, events and rooms.
- Consistently exceeded KPIs and cultivated strong client relationships.
Key Account Manager - Henry Schein Halas
(2009 - 2012)
- Managed a diverse portfolio of dental accounts, driving product adoption and sales.
- Provided consultative solutions to enhance operational efficiencies in dental practices.
- Clinical product and device training to medical professionals.
GP Pharmaceutical Sales Representative - Altana Pharma/Nycomed
(2006 - 2009)
- Engaged with general practitioners to promote pharmaceutical products, achieving top 2 national rankings.
- Delivered clinical training on products to healthcare professionals and secured new hospital accounts.
Director/Owner - Puree Café - Cronulla
(2003 - 2006)
Founded and operated a successful café in Cronulla, overseeing all operational aspects.
- Managed a team of 10 employees, ensuring excellent customer service and operational efficiency.
- Introduced innovative marketing strategies to drive sales and expand the customer base.
Various roles - Club Med Go
(1993 - 2006)
Public Relations Manager - Federal Airports Corporation
Travel Insurance Sales - Smart Cover
Executive Assistant – Director of Marketing - Telstra
Executive Assistant Finance & Treasury - Alcatel Australasia
Administration Office Manager - Murray Partners Chartered Accountants
Traineeship Business & Administration - NSW Treasury
Volunteer Role - NDIS Psychosocial Support & Aged Carer
(2022-09)
- Provide tailored psychosocial support to individuals.
- Advocate for aged care improvements and coordinate life management services.
Education
Maritime Cert 1 - General Purpose Hand - TAFE
Applied AI Professional Certificate - IBM
Advanced Certificate in Business Management - TAFE
NLP Practitioner & Hypnotherapist - Tad James
Sports Training & Conditioning Cert IV - TAFE
1st Year - Human Health Science - Charles Sturt University