Michelle Etheridge (Ingham)

A versatile and results-driven professional with over 30 years of experience spanning business management, sales, ecommerce, clinical training and retail & business operations. Renowned for empathetic leadership, strategic thinking, and operational excellence, I excel at driving business growth and fostering high-performing teams. With a unique blend of entrepreneurial spirit and corporate expertise, I am committed to continuous improvement, innovation, and delivering impactful results.

Forms Administration (Contract Role) - Department of Health and Aged Care

(2024 - 2024)

• Conduct financial auditing and analysis for annual and quarterly aged care returns.
• Ensure compliance with regulatory standards and reporting accuracy.

Area Manager - Legrand NSW South & Korimco NSW South & ACT

(2023 - 2024)

• Managed sales and distribution for NSW South and ACT regions.
• Developed and executed strategic sales plans to achieve revenue targets.
• Leveraged Salesforce CRM to optimize client relationships and performance.

Retail Sales Centre Manager Braidwood - Vinnies ACT & Goulburn - Braidwood

(2022 - 2023)

• Oversaw retail operations, donations, charity work whilst achieving KPIs and budget targets.
• Led a team of 2 staff and 15 volunteers, fostering a collaborative environment.

Area Manager NSW South & Canberra Region - Tyrrells Wines

(2021 - 2022)

• Directed sales and distribution for Tyrrells Wines across Southern NSW and ACT.
• Achieved significant revenue growth through strategic account management on and off premise & fmcg.

General Manager - Royal Mail Braidwood Hotel - Braidwood

(2018 - 2020)

• Led all facets of a hospitality establishment, including accommodations and F&B.
• Managed a 20-member team and drove operational efficiencies.

Sales Agent (Sub Contract - My Company) - Bringham Pty Ltd - L'Oreal Matrix Hair

(2017 - 2018)

• Promoted product portfolio to salon professionals, achieving sales milestones.
• Conducted training sessions and supported marketing initiatives.

Founder & Director – The She Cave Emporium/ The Event Styler - Bringham Pty Ltd

(2014 - 2017)

Established and managed a women's retail pop up co-operative and ecommerce hub and incorporated an event planning/hiring service within it aswell.

• Recognized as a finalist in The Local Small Business Awards.

Senior Hospital Medical Device Sales - Given Imaging

(2012 - 2014)

• Delivered clinical technical training to medical professionals on innovative diagnostic equipment, in theatre, hospitals, events and rooms.
• Consistently exceeded KPIs and cultivated strong client relationships.

Key Account Manager - Henry Schein Halas

(2009 - 2012)

• Managed a diverse portfolio of dental accounts, driving product adoption and sales.
• Provided consultative solutions to enhance operational efficiencies in dental practices.
• Clinical product and device training to medical professionals.

GP Pharmaceutical Sales Representative - Altana Pharma/Nycomed

(2006 - 2009)

• Engaged with general practitioners to promote pharmaceutical products, achieving top 2 national rankings.
• Delivered clinical training on products to healthcare professionals and secured new hospital accounts.

Director/Owner - Puree Café - Cronulla

(2003 - 2006)

Founded and operated a successful café in Cronulla, overseeing all operational aspects.

• Managed a team of 10 employees, ensuring excellent customer service and operational efficiency.
• Introduced innovative marketing strategies to drive sales and expand the customer base.

Various roles - Club Med Go

(1993 - 2006)

Public Relations Manager - Federal Airports Corporation

Travel Insurance Sales - Smart Cover

Executive Assistant – Director of Marketing - Telstra

Executive Assistant Finance & Treasury - Alcatel Australasia

Administration Office Manager - Murray Partners Chartered Accountants

Traineeship Business & Administration - NSW Treasury

Volunteer Role - NDIS Psychosocial Support & Aged Carer

(2022-09)

• Provide tailored psychosocial support to individuals.
• Advocate for aged care improvements and coordinate life management services.

Maritime Cert 1 - General Purpose Hand - TAFE

Applied AI Professional Certificate - IBM

Advanced Certificate in Business Management - TAFE

NLP Practitioner & Hypnotherapist - Tad James

Sports Training & Conditioning Cert IV - TAFE

1st Year - Human Health Science - Charles Sturt University