National luxury Retail Manager | Multi-Site Operations | Commercial Performance | Luxury Retail Excellence
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senior luxury retail and operations leader with a diverse commercial background spanning Australia, the Middle East, and international trade networks. My career is built on a strong foundation of premium hospitality and aviation management with elite international carriers, which evolved into leading multi-site operations, commercial planning, and retail data analysis for major luxury houses like CELINE, ZEGNA, and GUCCI. I specialize in turning market insights into actionable growth, managing complex budgets, and training high-performing teams.
I approach business with an analytical, owner-focused mindset—combining rigorous operational discipline with a deep understanding of consumer behavior—to realize long-term brand strategies.Fluent in English and Arabic with ongoing MBA studies and strong exposure to Middle East and China commercial operations.
JXDM INTERNATIONAL TRADING & SUPPLY SOLUTIONS | China – Middle East
Business Development & Operations Director | Oct 2023 – Present
Lead an international trading business focused on multi-category product sourcing from China to Middle East markets.
Directly manage and develop a global team employees across sales, sourcing,
and operations.
Oversee end-to-end business operations including supplier negotiation, pricing strategy, and logistics coordination.
Drive commercial growth through relationship-led sales and tailored product solutions for industrial and customer requirements.
Maintain long-term relationships with international suppliers and logistics partners to ensure operational reliability.
CELINE – LVMH GROUP | Sydney, Australia Retail Store Manager | Jan 2023 – Sep
2023
Led full boutique operations, managing commercial performance, luxury client experience, and team leadership.
Directed a large team of 50 employees, ensuring alignment with LVMH brand standards and service expectations.
Managed all CRM activity and VIP clienteling to support boutique productivity and customer retention.
●Built high-value, long-term client relationships through personalized service and styling support.
●Partnered with internal stakeholders to execute commercial priorities and elevated boutique presentation.
ZEGNA | Sydney, Australia Multi Store Manager | Jul 2018 – Jan 2022
●Oversaw flagship and multiple store operations, supporting retail execution and commercial performance.
●Managed a combined team of 16 employees across multiple sites, focusing on service consistency and team capability.
●Delivered exceptional year-on-year growth: 34% in 2019, 6% in 2020, and 11% in
2021.
●Analyzed sales data and store KPIs to implement action plans and identify performance gaps.
●Conducted operational audits and coaching sessions to strengthen execution across locations.
GUCCI | Sydney, Australia Supervisor – Flagship Store | Oct 2017 – Sep 2018
ETIHAD AIRWAYS & QATAR AIRWAYS | UAE & Qatar Premium Service Leadership |
Feb 2009 – Nov 2016
Bachelor's Degree, English Literature
Sep 2001 - Oct 2005
(4 years)
MBA | Currently Studying Part-Time.
