Ruby Brownless

Dynamic digital marketing specialist with over seven years in luxury fashion and beauty. Extensive experience spans influencer marketing, digital campaigns, creative strategy, brand and product launches. Expertise in social media management, short-form content creation, paid social campaigns, and brand storytelling. Currently seeking to further explore passion for fashion, content creation, and digital marketing in a dedicated capacity.

Digital Marketing Coordinator at VAHY (2023-10 – 2025-01)

Planned, created and scheduled content across multiple social platforms. Executed photoshoots and content days. Monitored trends and reported on performance metrics. Managed events from concept to execution.

• Plan, create and schedule content across Instagram, Facebook, TikTok and Pinterest
• Working within a small team to execute the best content possible, as well as editing, creating captions, and monitoring across all platforms
• Execute photoshoots, organising content days both in house and off-site
• Monitoring trends across all platforms, (especially TikTok) to ensure content was up to date and relevant
• Weekly reporting within the team to monitor growth and performance allowing pivots if required
• Event management and execution covering all angles from concept, location, budget, guest list, and desirable content outcomes

Co-Founder / Co-Owner at Bless Inc (2023-01 – Present)

Co-founded a fashion-led lifestyle brand that evolved into a wellness-focused platform. Contributed to early development across brand direction, content creation, social media strategy, influencer outreach, and paid social campaigns.

• Co-founded a fashion-led lifestyle brand Bless created with family
• Contributed to early development across brand direction, content creation and social media strategy
• Supported growth of the brand through Instagram and TikTok content creation
• Drove awareness and engagement through visual storytelling and community-focused campaigns
• Contributed to influencer outreach, gifting and creator relationships
• Sourced and repurposed user-generated content to strengthen brand presence
• Assisted with early-stage paid social activity including campaign setup, budget support and performance tracking

Store Host / Makeup Artist at MECCA Brands (2018-08 – Present)

Over seven years with MECCA Brands, progressing from Store Host to Makeup Specialist. Relocated to support new store opening in Noosa in 2022. Contributed to social media activations including content creation for 2021 Father's Day campaign.

• Beginning as a Store Host in 2018
• Relocated to Noosa in 2022 to support the opening of a new store
• Gained valuable experience in launch operations and customer engagement within a high-growth environment
• Began formal makeup training upon returning to Melbourne
• Progressed into current role as Makeup Specialist
• Contributed to social media activations including content creation for 2021 Father's Day campaign
• Strengthened creativity, adaptability, and understanding of brand storytelling across both in-store and digital touch points

Model / Content Creator at Precision Models (2017-01 – 2020-01)

Worked daily with clients and brands producing content and imagery. Built relationships with major brands and continues to create content for personal social media channels.

• Signed with Precision Models
• Worked daily with clients and brands producing content and imagery
• Built great relationships with brands including Bec & Bridge, Kookai, Forever New, Chadstone the Fashion Capital, Lexus Australia, MG Australia, Monday Haircare, Steele
• Continue relationships with these brands, creating content for own social media channels

Sales Associate at Aje (2015-02 – 2018-07)

Worked at Aje boutiques for over three years. Expanded knowledge of customer service and fashion. Travelled interstate to work with social team and assist in styling models for runway shows.

• Worked at South Yarra & Armadale boutiques for over three years
• Learnt about the business and expanded knowledge of customer service and fashion
• Travelled interstate to work alongside the social team to capture content
• Assisted in the styling of models for runway shows

Events and Promotional Host at Styling Australia (2016-01 – 2018-01)

Worked at Australia's #1 promotional staff and modelling agencies at some of Melbourne's biggest events. Learned valuable skills in adaptability, teamwork, and handling challenges in fast-paced environment.

• Worked at Australia's #1 promotional staff and modelling agencies
• Worked at some of the biggest events held in Melbourne
• Events included The Logies, The Brownlow, The Australian Grand Prix, Chadstone The Fashion Capital, TAB
• Learnt valuable skills of how to adapt in such a fast paced industry
• Gained experience working in large teams and overcoming constant challenges

Bachelor of Design in Creative Direction and Styling – Whitehouse Institute of Design

High School in General Education – The Geelong Grammar School (2015)

Course in Content and Social Media Marketing – RMIT University (2021)