Rumi Singh
Content Creator | Digital Marketing Enthusiast
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About
Creative and motivated content creator with a strong passion for social media, digital storytelling, and audience growth. Experienced in creating engaging short-form content including Instagram reels, carousel posts, and trend-based videos focused on lifestyle, travel, and relatable storytelling. Currently completing the Google Digital Marketing & E-commerce Certificate, with strong knowledge of social media strategy, branding, audience engagement, and digital marketing fundamentals.
Successfully growing a personal Instagram account with over 1,000 followers and multiple viral videos, demonstrating the ability to create engaging content that reaches and connects with audiences. Skilled at identifying trends, creating scroll-stopping content, and analysing performance metrics to improve reach and engagement.
Experience
Created engaging short-form video content for Instagram and TikTok focused on travel, lifestyle, and relatable storytelling.
Grew a personal Instagram account to over 1,000 followers through consistent content creation and audience engagement.
Produced multiple viral videos generating high reach, engagement, and audience interaction.
Planned and designed social media strategies to improve visibility, engagement, and follower growth.
Edited reels, videos, and carousel posts using Canva and mobile editing tools.
Researched social media trends, viral hooks, hashtags, and platform algorithms to optimise content performance.
Managed posting schedules, captions, audience interaction, and overall content consistency.
Analysed content insights including watch time, views, engagement, and retention to improve future content strategy.
Education
Master of Social Work (Qualifying)
Developed strong communication, interpersonal, and problem-solving skills.
Experience understanding audience behaviour, communication styles, and community engagement.
Google Digital Marketing & E-commerce Certificate (Currently Completing)
Expected completion within 2 weeks.
Training includes digital marketing strategy, SEO, social media marketing, analytics, e-commerce fundamentals, email marketing, and customer engagement.
