Terence Pulasinghe

I have 16 years of experience in the automotive sector, serving as a direct report to the Managing Director and a member of the corporate management team, and 13 years of experience in the banking/financial services sector. I have over 30 years of senior managerial experience in strategic planning, global business, sales, marketing, business development, stakeholder management, customer service, commercial negotiations, problem-solving, team leadership, logistics, supply chain management, business management, performance management, operations management, budget planning and monitoring, and HR management in Sri Lanka. I served 11 years as the head of the marketing division for United Motors Lanka Ltd. (UMLL—the sole distributor in Sri Lanka for Mitsubishi Motors Corporation (MMC), American Motors Corporation (AMC), and Mahindra and Mahindra).

I have maintained close relationships with MMC, positioned Mitsubishi from fourth to first place in the Sri Lankan market, and established several models as leading brands. My ability to multitask, combined with my exposure to diverse industry segments and my skills in negotiating, building strong relationships, developing teams, and analyzing and solving complex problems, enables me to convert available opportunities into commercial outcomes.

Consultant (Rejoined) - Taas Agencies Ltd and subsidiary companies - Sri Lanka

(2018-01)

Leading company in the automotive industry, Sri Lanka

General Manager - Market Trader (Pvt) Ltd - Sri Lanka

(2016-07 - 2017-12)

Exclusive business partner in Sri Lanka for Alibaba.com. Company with diversified business.

• Overall supervision of HR, IT, marketing, finance, and procurement
• Identified potential market segments, built up a partnership with local farmers and food manufacturers for sourcing products
• Established relationships with overseas trading companies and developed sales of agricultural products in export markets, as well as the domestic market
• Liaised with agencies and redesigned websites (trader.lk, www.naturalceyloncoconut.com, www.anovaengineering.com)
• Developed videos and e-brochures, marketed the products and services through digital marketing channels, organized online campaigns
• Recruited and managed a multi-disciplinary team on various tasks and directed the team to achieve targeted sales

Head of Marketing Division - United Motors Lanka Ltd. (UMLL) - Sri Lanka

Sole distributor in Sri Lanka for Mitsubishi Motors Corporation (MMC), American Motors Corporation (AMC), and Mahindra and Mahindra. Served for 11 years. Maintained close relationships with MMC, positioned Mitsubishi from fourth to first place in the Sri Lankan market, outperforming all competitive automobile makes, and established Mitsubishi Montero Luxury type, Galant, Lancer, L 200 Double cabs, Canter and Fuso trucks and several other models as leading brands.

Increased sales of the AMC and Mahindra & Mahindra brands, targeting different segments. Provided leasing and other financial solutions, developed the dealer network and built up relationships with institutional customers to improve sales, managed inventories and monitored vehicle stocks and spare parts, developed after-sales service facilities, organized franchise service points, introduced trade-ins, and promoted used and reconditioned vehicles through UMLL's subsidiary, Automobile Assembly and Manufacture Co.