Founder & Director at Ohh My Glo (2021-01 – Present)
Founded Ohh My Glo after identifying a gap in the self-tanning market through 10+ years as a professional spray tanner. I worked with Australian chemists for 14 months to develop Australia's first self-tan setting spray, growing the business from concept to an award-winning brand with national retail distribution.
- Manage business operations, administration, finance, customer service, suppliers, logistics and inventory.
- Designed and built the e-commerce website and created product labels, packaging and digital brand assets.
- Manage e-commerce, order fulfilment, email marketing, digital content and website administration.
- Coordinate manufacturers, freight providers, suppliers and retail partners.
- Implement AI and automation to streamline business operations, including an AI-powered website assistant that handles common customer enquiries and flags those requiring personal follow-up.
- Manage competing priorities and resolve operational issues autonomously.
Founder & Director at Ohh My Glo (2021-01 – Present)
- Grew Ohh My Glo from concept to national retail distribution.
- Developed Australia's first self-tan setting spray, winner of the 2023 SHE-com Tanning Product Award.
- Secured retail distribution with Drakes Supermarkets and Chemist Warehouse Marketplace.
- Featured across Australian and international media, including Vogue UK, Mamamia, Beauty Crew and Urban List.
Founder & Owner at Tan By Zoe (2014-01 – Present)
After years of paying for spray tans that left my fair skin looking like a terracotta pot, I bought professional tanning equipment and solution only to discover spray-tanning myself wasn't quite so easy. With litres of solution left, I began practising on friends. I soon realised I had a natural ability to create the healthy, natural-looking result I had always struggled to find myself and saw an opportunity to turn it into a business.
Word spread quickly, and what started by chance grew organically into a successful business with a loyal long-term client base.
- Manage appointments, enquiries, payments, client records and business administration.
- Deliver highly personalised customer service, building strong long-term client relationships and repeat business.
- Manage website content, social media, client communications and database records.
- Manage scheduling and competing client demands autonomously, including high-volume peak periods.
Personal Assistant / Lead Administrative Support at Star Health (2021-01 – 2021-12)
When pandemic restrictions temporarily closed my beauty business, I returned to my administration background and joined Star Health's COVID Response team, supporting senior leadership.
- Provided high-level Personal and Executive Assistant support to the General Manager of COVID Response Team in an extremely fast-paced and constantly changing environment.
- Managed the GM's calendar, meetings and priorities, ensuring he was organised and fully prepared with the required information and documentation.
- Prepared agendas, attended meetings, took accurate minutes and tracked follow-up actions.
- Anticipated administrative needs and proactively ensured the GM had everything required to work effectively.
- Maintained organised records and handled highly sensitive and confidential pandemic information with discretion, sound judgement and exceptional attention to detail.
Director & Office Manager at Dentacare (2014-01 – 2017-12)
Following the passing of my mother in 2014, I stepped in to take responsibility for the family business she had built and was appointed Director. I managed its day-to-day operations and ensured business continuity during a significant period of transition, ultimately leading the business through to a successful sale in 2017.
- Managed day-to-day business operations, administration, bookkeeping, accounts payable and receivable, reconciliations and financial records.
- Managed the end-to-end membership process, including new registrations, payments, data entry, member records and issuing membership materials.
- Liaised with printers and suppliers, managing stock levels and reordering to ensure membership materials were always available.
- Managed relationships with participating dentists and proactively approached new dental practices to expand the provider network.
- Handled member and dentist enquiries across phone and email, providing ongoing administrative support.
Director & Office Manager at Dentacare (2014-01 – 2017-12)
- Modernised the largely phone-based membership process, engaging and coordinating a web designer to develop and launch a new website with online member sign-up.
- Successfully led the business through to sale in 2017 after taking over operations and being appointed Director in 2014.
Finance Administration at Live Nation (2015-01 – 2017-12)
I joined Live Nation part-time while continuing to manage Dentacare outside standard work hours, keen to return to a collaborative team environment while continuing to support the family business.
- Provided administrative and financial support to the finance team within a fast-paced national entertainment organisation.
- Reconciled corporate credit card statements and touring expenses, maintaining accurate supporting documentation.
- Managed accounts administration, data entry, database records and financial filing systems.
- Liaised with internal stakeholders to resolve account queries while managing competing priorities and deadlines.
Account Manager at Centra Commercial Interiors (2012-01 – 2014-12)
I continued my career in commercial interiors, combining sales, client relationship management and end-to-end project coordination.
- Managed commercial projects from quotation through to delivery and installation, ensuring timelines and budgets were met.
- Managed a sales pipeline with monthly targets of approximately $100K, consistently achieving targets through proactive quoting, follow-up and pipeline management.
- Built strong relationships with clients, suppliers, architects and internal stakeholders.
- Coordinated suppliers, manufacturers, freight providers and installers to ensure smooth project delivery.
- Managed scheduling, project records, databases, inventory and general office administration.
Account Manager / Project Coordinator at ChairBiz (2010-01 – 2012-12)
Moved into commercial interiors, combining account management with project coordination and design.
- Managed commercial furniture projects from quotation through to delivery and installation.
- Prepared quotations, proposals, purchase orders and project documentation.
- Managed sales pipelines, quote follow-ups, CRM records and client relationships.
- Coordinated suppliers, manufacturers, freight and delivery requirements.
- Managed showroom administration and supported website redevelopment with content, design input and user feedback.
Campaign Manager → Account Manager at 3D Interactive (2008-01 – 2010-12)
- Coordinated eDM campaigns for 11 Account Managers nationwide, managing schedules, assets and concurrent deadlines.
- Ensured campaigns were accurately set up, tracked and delivered on schedule.
- Progressed into Account Management, managing client relationships, sales pipelines, KPIs and monthly targets.
- Built strong relationships with advertising agencies and consistently exceeded sales targets, achieving approximately 150% of monthly target.
Sales & Visual Merchandising at CM's Menswear (2007-01 – 2008-12)
- Managed day-to-day store operations, customer service, sales and general administration.
- Managed visual merchandising, product presentation, stock ordering and inventory.
- Created signage and promotional materials using my design and merchandising skills.
- Recognised for my design capabilities and offered additional responsibility for the company's online store and brand image.
Office Administration / Receptionist at Charles Leski Auctions (2003-01 – 2006-12)
- Provided reception and administrative support across phone, email and customer enquiries.
- Supported the CEO with administration, correspondence and day-to-day business requirements.
- Recorded bids live during auctions, maintaining accurate real-time auction records and documentation.
- Coordinated auction registrations, customer records, databases and high-volume data entry.
- Updated website imagery and digital content using Adobe Photoshop.
