Ashrafuzzamman Jubair

Dynamic Brand & Digital Marketing professional with 5+ years of significant experience across OTT, Telco, aviation, and group of industries. Expertise includes brand building, design, public relations, ATL , BTL, market research, strategy, SEO, Digital Marketing and team-building. Proven track record in developing effective communication strategies. Known for creating compelling brand narratives and understanding market dynamics and consumer behavior.

Brand & Digital Marketing Specialist (Team Lead)

TechnoNext Software Ltd. (A Concern of US-Bangla Group)

Nov 2024 – Present

Developed and executed data-driven content strategies across blogs, email, and social media aligned with marketing and sales objectives

Led cross-functional creative teams, briefing designers and writers to ensure high-quality, on-brand content delivery

Implemented SEO best practices to increase organic traffic and improve search visibility

Created and optimized landing pages; collaborated with technical teams to enhance website performance

Directed social media strategy, including content planning, engagement, analytics, and reporting

Managed influencer outreach, link-building, and cross-promotion initiatives to expand global reach

Conducted global market research and competitor analysis for international market entry and client presentations

Monitored campaign performance using analytics tools; reported KPIs and optimized ROI

Brand Manager

JRC Powertech

Mar 2024 – Nov 2024

Planned and executed brand activations, product launches, sponsorships, and industry events

Developed B2B-focused brand strategies to strengthen market positioning

Conducted market research and trend analysis to identify opportunities for brand differentiation

Ensured consistency in brand messaging and visual identity across all channels

Collaborated with sales, product, and design teams for integrated marketing campaigns

Performed competitive analysis to understand customer needs and market dynamics

Managed brand budgets with a focus on ROI-driven execution

Brand Specialist

Robi Axiata Ltd. (Binge, r Ventures PLC)

May 2023 – Mar 2024

Managed social media strategy and maintained a strong digital presence for Binge

Developed persuasive brand messaging for push notifications and in-app communications

Executed ATL and BTL campaigns to promote shows, films, and series

Analyzed audience demographics and behavior to optimize campaign effectiveness

Coordinated with creative and media agencies for campaign execution

Collaborated with influencers, content creators, and production houses

Ensured consistency across all brand communications and monitored customer feedback and insights

Marketing Executive

Sanjar Aviation Ltd. (A Concern of Acme Group)

Dec 2021 – May 2023

Planned and executed targeted digital marketing campaigns across multiple channels

Prepared business proposals and customized client presentations to support sales initiatives

Collaborated with sales and senior management on business development strategies

Managed client communications and maintained long-term business relationships

Coordinated partnership and growth initiatives

Marketing Intern

Anwar Group of Industries

Sep 2019 – Dec 2019

Supported the execution of promotional campaigns and marketing activities

Assisted in preparing marketing documentation and reports

Provided operational support to sales teams, including order processing and data management (Tally ERP)

Coordinated with dealers and field teams to support local promotions

Master of Business Administration (MBA)

NORTH SOUTH UNIVERSITY

2021- 2023

Major in Marketing

Bachelors of Business Administration (BBA)

NOTRE DAME UNIVERSITY

2016-2020

Major in Marketing & Finance

Higher Secondary Certificate (HSC)

DHAKA CITY COLLEGE

2015