Fariq Salman

Detail-oriented professional with a strong background in AI content evaluation and creative branding, complemented by a BBA in Marketing. Proven ability to enhance user engagement through meticulous review and innovative design strategies.

Media Analyst (Contractual) at ZELF Technologies (2024-06 – 2026-10)

• Evaluated and refined 50,000+ AI-generated responses during the 2024 U.S. election campaign for Kamala Harris, ensuring appropriate tone, empathy and emotional awareness while improving clarity and accuracy.
• Audited AI outputs against quality guidelines, identified errors and corrected inconsistencies in annotated data to maintain accuracy and meet project standards.
• Annotated videos and performed quality checks on labels, captions and transcripts to ensure accurate representation of visual content.
• Classified large datasets and analyzed sentiment to maintain consistent categorization and reliable results.
• Analyzed and categorized 8,000+ brands across skincare, health and FMCG sectors to identify target audiences, messaging goals and brand tone.
• Evaluated AI-generated social media content through an internal platform connected to client TikTok, YouTube and Instagram accounts, verifying thumbnails, captions and transcripts for contextual accuracy and brand compliance.

Graphics Designer (Remote) at Afiq Natural BD (2023-05 – 2023-12)

• Created 20+ captivating and on-brand label designs for beauty products.
• Enhanced designs through feedback loops, boosting sales and recognition.

Social Media Manager (Remote) at Luna’s Natural (2022-08 – 2023-01)

• Developed brand engagement strategies through social media content.
• Responding to customer inquiries, enhancing overall satisfaction.

Bachelor of Business Administration (BBA) in Marketing – North South University (2024 – 2028)

Higher Secondary Certificate (HSC) – Milestone College (2020 – 2021)