Michelle Okonda

Content strategist with over 4 years of experience helping online businesses reach more customers. I specialize in turning complex topics into clear, engaging articles that people actually want to read. With a proven ability to manage the entire writing process from research to publication, I ensure every piece of content helps businesses connect with their audience, grounded in modern Organic & AI Discoverability strategies.

Content Strategist at xFusion (2025-06 – Present)

• Built multi-channel content strategies that grew organic blog and social traffic by 35% year-over-year for B2B SaaS clients by focusing on high-intent topics and SEO optimization.
• Designed and managed content calendars and workflows that increased production efficiency by 40%, cutting turnarounds on content briefs from 5 days down to 2 days without sacrificing quality.
• Developed an AI automation tool to generate content briefs for B2B clients, enhancing AEO/GEO discoverability and social search, which improved production speed by 20% and boosted revenue pipeline.

Content Moderator (Part-time) at xFusion (2024-10 – 2025-05)

• Reviewed and evaluated video content against brand-specific standards to support shoppable video experiences at scale.
• Maintained catalog integrity through precise product tagging across a high-volume moderation pipeline, processing 300+ items weekly with under 2% error rate.
• Redesigned moderation workflow documentation, improving team consistency and reducing onboarding time for new reviewers.

SEO Content Specialist at xFusion (2023-01 – 2024-08)

• Built content strategies grounded in search intent and competitive gap analysis for B2B SaaS and ecommerce clients, contributing to measurable improvements in organic visibility and user retention.
• Produced 80+ articles, blogs, and case studies per year aligned with industry shifts and audience intent, maintaining editorial quality across high output volume.
• Designed LinkedIn lead magnets and data-backed content assets that supported pipeline conversion goals.
• Collaborated with client stakeholders to define content briefs, voice guidelines, and distribution priorities.
• Co-managed LinkedIn and performance campaigns where targeted content revisions boosted landing page conversion rates by 18% and increased organic post engagement by over 25%.

Freelance Writer at IAPWE (2021-05 – 2022-11)

• Wrote across SaaS, HR tech, and consumer niches, adapting structure, tone, and depth to each client's brand and target audience.
• Used engagement data and KPIs to iterate on content strategy and inform campaign decisions.
• Delivered consistent output under deadline pressure without compromising editorial quality.

Bachelor of Applied Sciences in Information Technology – Brigham Young University (BYU Pathway Worldwide) (2027)