Naseef Ishat

Results-driven Digital Marketing Manager with 7+ years of experience building organic growth engines, demand generation systems, and full-funnel marketing strategies for SaaS and service businesses. Specializes in advanced technical SEO, content strategy, social media, and multichannel campaign execution that turn traffic into qualified pipeline. Combines an analytical engineering background with data-driven decision-making to align marketing with revenue objectives.

A hands-on leader experienced in managing cross-functional teams, owning marketing budgets, and leveraging AI tools to work faster, scale smarter, and consistently deliver measurable business impact.

Digital Marketing Manager at Riseup Labs (2023-01 – Present)

Owns end-to-end SaaS marketing strategy across SEO, content, email, and paid media for a 6-person cross-functional team, driving acquisition, activation, and retention across the full customer lifecycle.

• Scaled organic traffic to 50,000+ monthly qualified visitors by executing technical SEO initiatives including site audits, AEO/GEO optimization, schema markup, and topic-cluster content strategy which increasing inbound pipeline and reducing reliance on paid acquisition.
• Drove 35% year-over-year organic traffic growth through on-page optimization, advanced internal linking techniques, and high-intent content planning aligned to buyer journey stages.
• Increased organic lead generation by 20% by building SEO-driven conversion funnels and optimizing high-intent landing pages for MQL capture.
• Secured top-3 Google rankings for 25 high-value SaaS keywords, improving search visibility in competitive categories and growing brand authority.
• Lifted email open rate by 15% and CTR by 10% through audience segmentation, subject line A/B testing, and send-time optimization which improving lead nurturing efficiency across the funnel.
• Built and optimized conversion-focused WordPress landing pages, improving on-page conversion rates by 18% through CRO best practices and heatmap-driven iteration.
• Led and mentored a 6-person marketing team, establishing workflows, OKRs, and content calendars that improved output consistency and campaign turnaround time.
• Integrated AI-driven content workflows to accelerate research, production, and optimization cycles which reducing content production time by 35%.
• Implemented data-driven decision-making using Google Analytics 4 and Google Search Console, producing weekly performance dashboards for leadership stakeholders.

Team Lead, Digital Marketing at CodersTrust Bangladesh (2018-01 – 2023-12)

Led a 4-person performance marketing team managing USD 40k+ annual marketing budget across paid media, social, SEO, and conversion optimization consistently scaling lead volume while improving acquisition efficiency.

• Generated 2,000+ qualified leads per month through targeted Meta Ads and Google Ads campaigns, maintaining consistent sales pipeline for the business development team.
• Managed and optimized USD 40k+ annual advertising budget across Facebook Ads, Google Ads, and social channels, maximizing ROAS through continuous performance monitoring.
• Improved campaign ROI by 15% through systematic audience segmentation, creative A/B testing, and ad set optimization across Facebook platforms.
• Reduced cost-per-lead (CPL) by 20% by refining targeting parameters, testing ad creatives, and eliminating underperforming ad sets which lowering overall customer acquisition cost.
• Directed SEO strategy through keyword research, technical audits, and competitor analysis, building organic acquisition channels that supplemented paid media.
• Led and mentored a 4-person team, managing campaign planning, execution timelines, and weekly performance reporting to marketing manager.
• Oversaw full-funnel campaign execution from awareness to conversion, aligning ad messaging with landing page content to improve conversion rates.

Bachelor of Engineering (B.E.) in Aerospace Engineering – Karunya University, India (2010-01 – 2014-12)