Shuvo Dey

Google Certified Performance Marketing & CRO Specialist with over 4 years of experience driving measurable growth for e-commerce, D2C, and B2B brands. Expert in Google Ads, Meta Ads, and advanced tracking implementation (GA4, GTM, CAPI). Proven track record in ROAS optimization, conversion tracking, and funnel-based marketing strategies. Skilled in scaling paid campaigns, optimizing conversion rates through CRO and A/B testing, and leveraging data insights to achieve 3X–5X business growth.

Google Ads Specialist | GA4, GTM & Facebook Pixel Expert.

Full-time | Feb 2024 – Sep 2025 | Daisy Diffusion London

Planned, executed, and optimized paid campaigns across Google Ads, Meta, TikTok, LinkedIn, andQuora.

Implemented GA4, GTM, and server-side tracking, including Facebook CAPI and Shopify integration.

Conducted CRO and A/B testing, optimizing landing pages and user flows to boost conversions.

Built interactive dashboards in Looker Studio for KPI tracking (CTR, CPA, ROAS, conversion rate).

Collaborated with design, development, and content teams to ensure campaigns align with brand and UX goals.

Managed workflows using Jira, Trello, and Asana for timely project delivery.

Monitored industry trends and privacy updates to adapt strategies and maintain competitiveness.

Digital Marketing Manager | GA4, GTM & Facebook Pixel Specialist

Full-time | Jan 2022 – Feb 2024 | (Akij Venture )

Developed and executed data-driven digital marketing strategies aligned with business goals.

Managed Google Ads (Search, Display, Performance Max) and Meta Ads for lead generation and e-commerce revenue growth.

Set up GA4, GTM, and Meta Pixel (CAPI) for accurate tracking and attribution modeling.

Implemented server-side tracking and CRO initiatives that improved conversions by 28%.

Built automated Looker Studio dashboards and provided actionable performance insights.

Conducted regular CRO audits, keyword research, and performance testing to boost ROI.

Master of Business Administration (MBA)

Marketing

Jan 2024 - Continue

International University of Business Agriculture and Technology-(IUBAT)

Bachelor of Business Administration (BBA)

Accounting

Jan 2018 - Dec 2021

Ahsanullah University of Science and Technology-(AUST)