Tawhid Zaman

Creative brand strategist with 4+ years of experience in luxury brand management, FMCG marketing, and digital campaigns. Proven track record in managing international luxury brands. Experienced in brand strategy, integrated marketing campaigns, omni-channel execution, stakeholder coordination, KPI tracking, and market research. ISCEA Certified Supply Chain Analyst with additional expertise in supply chain optimization and cross-functional project management.

BestinBrands | Sundora Beauty | Dhaka, Bangladesh

Senior Brand Executive | Feb 2025 – Present

Brand Executive | Oct 2023 – Feb 2025

• Managed 10+ luxury fragrance brand portfolios, including Armani Beauty, Prada Beauty, Ralph Lauren Fragrances, Valentino Beauty, Jimmy Choo, Coach, and other international prestige brands for L’Oréal and Interparfums.
• Developed and executed go-to-market (GTM) strategies for 90+ luxury fragrance line launches, including integrated marketing campaigns with 35 launch events and 200+ KOL collaborations, all aligned with global brand guidelines.
• Planned and executed annual marketing strategies spanning digital marketing, social media, loyalty programs, sampling/GWP initiatives, OOH Campaigns, retail activation, and training.
• Allocated and managed advertising and promotion budgets, ensuring cost efficiency and measurable ROI.
• Monitored campaign performance using KPIs, including reach, engagement, conversion, sell-through, and sales uplift.

International Distribution Company (IDC) | Dhaka, Bangladesh

Marketing Executive, E-Commerce | Oct 2022 – Oct 2023

• Built brand awareness for global FMCG brands, including Nivea, Cadbury, Johnson & Johnson, Ferrero, Kellogg’s, and Pringles.
• Planned and executed e-commerce and digital marketing campaigns, driving a 45% increase in Nivea product sales during “Winter Carnival 2022.”
• Co-organized and managed large-scale brand activation events, including “Nivea Presents Shajgoj Female Fest.”
• Executed promotional campaigns in collaboration with leading e-commerce platforms, improving online visibility by 88%.
• Contributed to annual marketing planning, campaign reporting, and performance analysis.

OpenGrowthMedia Pvt. Ltd. | Palo Alto, California - Remote

Digital Product Designer (UI/UX) | Jun 2020 – Sep 2022

• Designed and launched India’s first virtual influencer, “Zia,” generating strong engagement across Instagram, podcasts, and short-form video platforms.
• Delivered UX/UI design solutions for 11+ international clients, transforming user requirements into digital products.
• Served 15+ international clients with tailored marketing plans tailored to individual client requirements.
• Analyzed user behavior by solving 500+ user inquiries weekly through website CRM.

Bachelor of Business Administration (BBA) | Passing Year 2022

United International University

Major: Marketing

Higher Secondary Certificate Examination (HSC) | Passing Year 2014

Bir Shreshtha Noor Mohammad Public College

Business studies | Dhaka Board

Secondary School Certificate Examination (SSC) | Passing Year 2011

National Bank Public School & College

Business studies | Dhaka Board