Aliou Sow

Product Designer at Paps (2023-06 – Present)

Managing product development projects from start to finish, independently and/or as part of a team, from the UX/UI phase through to production launch.

• Manage product development projects from start to finish, independently and/or as part of a team, from the UX/UI phase through to production launch
• Ensure an agile position in the management of assigned projects
• Create navigation paths to optimise the user experience
• The guarantor of the quality of the product delivered, both in terms of its graphic design (UI) and ergonomics (UX)
• Analyse data to improve user adoption of our products
• Developing and spreading the Design culture internally and among our users (training, development of methodologies)
• Managing the design team
• Research and user testing

Onsite & Design Lead at Paps (2022-02 – 2023-06)

Leading design initiatives and overseeing onsite digital presence with focus on UX/UI and web platform optimization.

• Master the many possibilities related to the interactivity of the site (reflection on the layout, graphic presentation, navigation, ergonomics etc.)
• Capture the attention of Internet users through its ability to associate texts and images on all the content it will create
• Regularly update Web platform content to ensure ongoing site updates
• Respect and enforce (to the rest of the Design team) the Paps graphic charter across all platforms
• Transfer of the elements to the technical teams (internal: webmasters, or external service providers) to carry out the integration, the posting
• Plan and define all UX/UI projects and collaborate with the various trades (PO, PM, designers, developers...)
• Monitoring the quality of customer journeys, consistency and homogeneity of the different customer relationship channels with the support of the Customer performance team
• Define KPIs and reporting tools to track and monitor activities to measure the effectiveness of actions and processes implemented

Developer - Senior Digital Designer at Medical RH (2021-09 – 2022-02)

Creating recruitment platform and designing digital and offline assets.

• Create recruitment platform (Front-End & Back-End)
• Design all offline assets, e.g. Billboard, Oriflamme
• Interpret design briefs in terms of requirements and needs - and produce visuals in a fast response time
• Design all digital assets, e.g. website, web applications, advertising, banners and other digital media
• Design, layout and formatting of marketing and communication materials across the organization
• Create websites & Platforms (Front-End & Back-End)

Web Developer & Designer at Waouh - Communication agency (2017-09 – 2018-02)

Designing digital and offline assets along with marketing and communication materials.

• Design all digital assets, e.g. website, web applications, advertising, banners etc
• Design all offline assets, e.g. Billboard, Oriflamme etc
• Design, layout and formatting of marketing and communication materials across the organization

Business Analyst - Developer (Onsite Merchandizer) at Jumia - The Leading E-commerce Platform in Africa (2018-04 – 2021-09)

Managing website and app quality, optimizing conversion rates, and driving business performance through data analysis and strategic recommendations.

• Daily health-check and maintenance of the website and app to ensure quality and user experience
• Coded pages for each campaign
• Drive the optimization of overall Conversion Rate and key Onsite KPIs across all devices and Onsite channels - desktop, mobile and app
• Owning the website front end from A-Z and Eye for small details, everything on website
• Generate and share weekly report with Merchandising team to include actionable takeaways, risks and opportunities from a trend, financial and brand perspective
• Monitor, analyse, optimize and report on performance of campaigns and key learnings to maximize results
• Track key business indicators and ensure regular reporting and feedback with high value-added analysis
• Proactively monitor product and category performance, recommending new strategies to drive business performance

UX DESIGN in UX Design – Usabilis - Paris

Diploma in Telecom & networks – Higher Institute of Computer Science (ISI) - Dakar (2023-06 – 2025-09)

High school diploma – Limamou Laye High School - Dakar