Alix De Bruyne

After two years as a trade marketing assistant at Etam, where I managed in-store marketing, I am ready to take on new challenges. Passionate about merchandising and driven by a constant desire to innovate, I am determined to bring my creativity and energy to a new company.

Etam : Alternance Trade Marketing (Juillet 2022 - )

• Develop communication tools aimed at: retailers, sales teams, and points of sale
• Manage their production, store supply, and in-store merchandising
• Support merchandising teams in stores
• Create 360° in-store strategies
• Manage the opening of new stores
• Reporting and analysis of actions

Boutique Cartier Bruxelles : Stage Back Office (Février 2022 - Mai 2022)

• Assist the Retail team on a daily basis to strengthen customer service, development, and digital approach
• Implement in-store merchandising

Master in Sales Management : HEC Liège

Work-study program: 2 days at HEC and 3 days at Etam Belux

• Final thesis: How digital tools (omnichannel) can enhance customer loyalty at the point of sale
• Notable courses: Sales Analytics, Service & Brand Management, Finance for Commercial Functions

Bachelor in Marketing : EPHEC Brussel

Option: Integrated Marketing Communication

• Best End-of-Studies Internship Award: Managed the back office of the Cartier boutique in Brussels
• Graduated with high distinction