Amir Karimi

Senior Data Manager and Business Analyst with 12+ years of experience delivering data-driven solutions and process improvements at Nielsen, a global consumer intelligence company supporting FMCG manufacturers and retailers. Proven expertise in data management, data modeling, schema design, data quality, data integration and process standardization. Experienced in stakeholder engagement, requirements analysis, translating business needs into functional specifications and leading continuous improvement initiatives backed by a Green Belt certification in Business Process Improvement (Lean Six Sigma).

Bachelor's degree in Information Technology (IT), complemented by advanced training in Data Analytics, with proficiency in Power BI, SQL and Python for data analysis, machine learning and predictive modeling. Recognized for bridging business and technical teams, translating complex requirements into practical solutions, and delivering scalable process and data improvements with measurable business value.

Database Design and Java Trainer at TechAppers (2023-01 – 2024-12)

• Provided online instruction for a US-based company on a voluntary basis in data modeling (ERD), SQL database design, Java EE development, and RESTful API integration.

Language Instructor at Private Tutoring (2021-01 – 2022-12)

• Taught French and English during international stays.

Senior Category Expert at Nielsen (2018-01 – 2021-12)

• Led a major data project to build a retail tracking system for Belgium's fresh food market, managing a team of five and processing 300K+ raw data entries from top national retailers. In addition to project leadership, contributed directly to data cleaning, preprocessing, schema design, and the creation of coding documentation. Delivered a system with 96% coverage and 99% accuracy, fully aligned with business needs.
• Directed a database expansion project for the Belgian perfumery sector (Planet Parfum, ICI Paris, Enjoy Beauty), integrating three years of historical data. Led a team of six using Agile/Scrum, introduced process improvements that cut processing time by 85%, and achieved 98% coverage with 100% data accuracy. Oversaw KPI tracking and data-quality control workflows, delivering actionable insights and aligning outputs with stakeholder goals through reporting and collaboration.

Reference Data Specialist at Nielsen (2016-01 – 2018-12)

• Led a Waterfall-based Business Process Improvement (BPI) initiative that reduced the cycle time for coding product attributes by 10%, saving over 1,000 minutes weekly.
• Conducted Quality control by performing root cause analyses, solution providing (SOP) and tracking KPIs.
• Promoted with expanded responsibility for autonomous decision-making on key operational and strategic matters.
• Supervised production through daily stand-up meetings to manage weekly production and resolve urgent issues.

Senior Product Administrator at Nielsen (2013-01 – 2016-12)

• Improved existing SOPs for efficiency.
• Conducted quality control through validations and follow-up.
• Trained new hires on database tools and concepts.

Product Administrator at Nielsen (2008-01 – 2013-12)

• Improved communication between onshore and offshore (India), and technical and marketing departments.
• Performed hands-on coding to learn FMCG, PIM, databases, procedures, tools, products and Belgian retailers.

Computer Science - Industrial in Computer Science – École Supérieure d'Informatique (HEB-ESI) (2003-01 – 2006-12)

Bachelor in IT Management in Information Technology Management – Institut Supérieur de Formation Continue (ISFCE) (2013-01 – 2013-12)