Ana Matesa

Global marketing and portfolio leader with 20 years' experience driving growth across consumer brands including Unilever (Dove, Rexona), Danone (Aptamil), Versuni (PHILIPS) and Beiersdorf (NIVEA). Known for bringing clarity, focus and momentum to complex or evolving environments - turning brand, portfolio and go-to-market strategy into scalable commercial impact across markets. Track record includes +€25M portfolio impact, +9.5% EU growth, and multi-market rollout leadership across Europe.

Global Brand & Portfolio Strategy Lead (Aptamil Toddler) - Interim at Danone (2023-12 – 2026-01)

• Delivered +€25M incremental growth through sharper portfolio focus and stronger market execution
• Defined portfolio roles, value propositions and scalable communication frameworks
• Built repeatable go-to-market systems improving launch effectiveness across markets
• Led cross-functional alignment across marketing, innovation, sales and markets

Global Brand & Portfolio Marketing Lead (Philips Air & Floor Care) - Interim at Versuni (2021-11 – 2023-07)

• Led global B2C marketing across 10 European markets
• Built integrated omnichannel campaigns across CRM, retail, e-commerce and digital
• Connected brand campaigns with retail and commercial execution
• Developed scalable campaign platforms and global toolkits enabling market consistency

Global Brand & Content Strategy Lead (Aptamil) at Danone (2020-02 – 2021-10)

• Led global brand strategy and content ecosystems across markets
• Built scalable CRM and campaign frameworks improving engagement and consistency
• Defined positioning, messaging and consumer journey architecture

Global Brand Strategy Lead (NIVEA) - Interim at Beiersdorf (2018-05 – 2020-01)

• Led global positioning across NIVEA Men, Baby and Face
• Developed scalable brand narratives and communication frameworks
• Strengthened brand relevance through culturally adapted storytelling and sustainability integration

Founder & Executive Marketing Advisor at AMAT MARKETING B.V. (2017-01 – Present)

Senior interim and fractional marketing leadership across brand, portfolio and go-to-market transformation projects.

Associate Director - Rexona / Sure at Unilever

• Led EU turnaround delivering +9.5% growth on a €1bn brand
• Drove global brand platforms, campaigns and multi-market execution

Senior Regional Marketing Manager - Dove at Unilever

• Led category growth, innovation and integrated campaigns across Europe
• Built scalable consumer storytelling platforms driving adoption and relevance

Regional Brand Manager - Dove CEE & Russia at Unilever

• Led go-to-market and retail activation across multiple markets
• Supported rollout of the Dove Real Beauty platform

Leading Digital Transformation – London Business School

MSc in Economics & Marketing – University of Zagreb