Ann Van De Voorde

Integrated Marketing & Communications Consultant with 30+ years of B2B experience. After 20+ years in global corporates in the ICT industry at Belgian,

European and international level, I founded ZINA - Art of Marketing BV in 2017 and now support organisations across diverse industries, from large companies and SMEs to public sector environments.

I help organisations translate business objectives into coherent marketing &

communications action, from strategic positioning and messaging to go-to-market planning and hands-on delivery across channels.

Known for bringing business realism and pragmatism, turning complexity into clarity,

aligning stakeholders, cutting through noise and jargon and delivering high-quality execution with measurable impact.

My approach is driven by the ambition to help organisations become stronger,

clearer, more resilient and better prepared to scale for the future.

I act as a long-term trusted partner for organisations seeking either: strategic direction or interim leadership or hands-on support across fragmented marketing &

communications contexts or a combination to fit your needs.

EXPERIENCE - CONSULTANT

EIT Food Education Education Jul 2020-Dec 2025 & Public Sector

AboutTime May 2020-Sep 2020 Education & Consulting Industry

IPSA Mar 2020-Sep 2020 Education & Pharma Industry

Fluvius Feb 2019-Feb 2020 Multi-Utilities Industry

Brussels Airport Company Dec 2018-Apr 2019 Aviation Industry

Lineas Dec 2018 Transport & Logistics Industry

Sioen Oct 2018 Manufacturing Industry

NATO Apr 2018-May 2018 Public Sector

AIM Group Belgium Jan 2018-Jan 2019 MICE Industry

IPSA Aug 2017-Dec 2017 Education & Pharma Industry

EXPERIENCE - GUEST LECTURER

Syntra Campus Mechelen Sep 2012-Sep 2014 Education Industry

EXPERIENCE - FULL TIME EMPLOYEE

1. Microsoft Aug 2003-Jul 2015 ICT Industry

   Briefing Program Manager, EMEA Executive Briefing Center, HQ Worldwide Public Sector

   Communications Team Lead, Consumer & Online Division, Belgium & Luxembourg

   Event Manager TechEd EMEA, HQ Worldwide Corp Events

   Senior Marketing Communications & Advertising Manager, Belgium & Luxembourg

   Marketing Services Team Manager, Belgium & Luxembourg

2. Oracle Jan 1998-Aug 2003 ICT Industry

   Marketing Communications & Advertising Manager

3. PLATINUM technology Apr 1996-Dec 1997 ICT Industry

   Marketing Coordinator

4. Lego Oct 1995 Manufacturing Industry

   Commercial Administration

5. Belgium International Travel Nov 1995-Apr 1996 Travel Industry

   Marketing & PR Responsible Division Transcruise

6. Belgacom Jul 1993, Jul 1994, Jul 1995 Telecom Industry

   Informatization Project - Internships

1. Master Economics and Consular

   Sciences, Specialization

   International Relations,

   EHSAL Brussels, 1988-1995

2. Certified NLP Practitioner,

   Ubeon 2020

   EXAMPLES