Caroline Ho

Versatile Business Developer with 15+ years of experience in real estate, design and B2B sales. Strong ability to generate growth, close complex deals and build strong relationships. Recognisable for its "hunter" mindset, its autonomy and its concrete results (+12M€ generated)

I have over 15 years of progressive commercial experience across B2B and B2C environments, with a strong focus on business development, sales leadership and revenue growth. My background spans software/SaaS, HR-tech, design & build, real estate and services, where I have consistently built pipelines from scratch, closed high-value deals and exceeded targets in competitive markets.

I have held senior roles such as Senior Sales Consultant, Account Manager, Business Development Manager and Project Manager, combining strategic thinking with hands-on execution. I am particularly experienced in structuring sales processes, defining go-to-market strategies, managing key accounts, and collaborating closely with marketing, product and operations teams.

Known for my hunter mindset and strong stakeholder management, I am comfortable engaging with C-level decision-makers, leading complex sales cycles and driving growth in scaling organisations. I thrive in fast-paced environments where ownership, accountability and impact are key.

I have completed a wide range of professional trainings focused on sales, business development, people management and project management. These include certifications and intensive programs in leadership, stakeholder management, project planning, Design Thinking, and commercial strategy.

In parallel, I have continuously developed my skills through hands-on experience, complemented by targeted courses in sales methodologies, negotiation, and CRM usage. This combination of structured training and real-world application has enabled me to quickly adapt, learn complex industries, and perform effectively in senior commercial roles without relying solely on traditional academic pathways.