Claudia Raes

Experienced HR Manager and Leadership Trainer with more than 30 years of experience in human resources, leadership development, retail operations and organisational change. Passionate about people-centred leadership, employee growth and creating workplaces where individuals and teams can thrive. Combines a strong strategic HR perspective with a practical, approachable and results-oriented style.

Proven experience in designing leadership programmes, coaching managers, supporting organisational transitions and aligning HR processes with business objectives. Particularly skilled at connecting people, performance and organisational development.

Responsible HR at Marma BV (2026-03 – 2026-08)

HR Manager & Global Leadership Trainer at Demant / Audika – Hearing Care (2019-01 – 2025-12)

• Designed and delivered leadership development programmes for 500+ leaders across the organisation.
• Trained and coached leaders in people-centred leadership, feedback, communication, coaching and performance management
• Developed and facilitated programmes on Insights Discovery, fixed and growth mindset, assertiveness, leadership and coaching.
• Managed the HR transition of 70 employees from Goed to Audika, ensuring continuity throughout the integration process.
• Coordinated the alignment of payroll, salaries, employment conditions and HR administration.
• Advised on compensation and benefits
• Contributed to HR strategy and policy development.
• Provided HR support during acquisitions and organisational changes.
• Promoted a culture of continuous learning, employee engagement and leadership
• Obtained 'Great Place to work" certification

Assistant Sales Manager – HR Manager – District Manager at Aveve Retail (2011-01 – 2019-12)

• Managed and supported operations across 50 stores in Flanders and Wallonia, representing approximately 290 employees.
• Trained and coached 70 store managers in leadership, performance management and employee development.
• Held responsibility for key performance indicators, including sales, labour costs, workforce planning, productivity, training and employee turnover.
• Developed and implemented training programmes for store managers and employees.
• Implemented the Workplace Well-being programme, focusing on employee engagement and a positive working environment.
• Held district responsibility for sales performance and operational results.

Human Resources Management Advisor at AVEVE N.V. (2002-01 – 2011-12)

Assistant Human Resources manager at SOBELAIR N.V. (1996-01 – 2002-12)

Passenger Services & recruitment officer at SABENA N.V. (1989-01 – 1996-12)

Higher Education in Tourism