Technical Consultant | Selligent & Adobe Campaign at Dignify (2020 – Present)
- Built complex customer journeys.
- Led the move from Selligent to Adobe Campaign and made sure all data and workflows kept running perfectly.
- Developed and maintained back-end tools and endpoints with .NET to automate marketing tasks and add new features.
- Managed and filtered large sets of customer data using SQL to target the right audiences for every campaign.
- Wrote advanced SQL stored procedures to process data automatically and generate reports.
- Built interactive web pages and forms with JavaScript, using SQL to process and store the collected data.
