Fabio

Senior Product Designer with 6+ years of experience driving measurable business growth through human-centered design. Proven track record of scaling platforms, from designing a B2B marketplace with 1M+ downloads to optimizing funnels that generated 15k+ sales and boosted conversions by up to 81%. I do the full stack, user research, UX strategy, UI design, CRO, and Webflow development, so early-stage teams don't need to hire four people to ship one product.

Expert in building accessible (WCAG) design systems from scratch and leveraging AI to accelerate creative workflows.

Senior Designer at Freelance (2026-01 – Present)

• First design resource for early-stage startups, research to live Webflow product, no handoff required
• PMF validation sprints: test core assumptions with real users before development begins
• CRO and A/B testing for conversion-stage companies, funnel audits, heatmap analysis, hypothesis-driven experiments
• Research in 6 languages via UserSense partnership, qualified participants in 48–72 hours

Senior UX/UI Designer at Quatt (2024-06 – 2025-12)

• Sole senior designer owning CRO strategy end-to-end, increased qualified lead conversion rate by 20% across the customer journey
• Built and maintained the Quatt Design System in Figma from scratch, enabling consistent design across web, product, and marketing
• Ran usability tests and preference tests to validate design decisions before shipping, reducing rework cycles
• Owned the Design System, reducing design debt and streamlining developer handoff
• Mentored junior designers and facilitated design reviews with stakeholders

UX/UI Designer at Hexaware (client: Rabobank) (2022-06 – 2023-07)

• Architected complex sustainability services for Rabobank, translating stakeholder needs into intuitive user journeys
• Facilitated a multi-day Design Thinking workshop with POs, PMs, and consultants; synthesised output into a prioritised 'How Might We' framework that shaped the product roadmap
• Produced proto-personas grounded in real consultant data to de-risk value proposition before development investment
• Run preference and 16 usability tests with end users to assess best performing design variations

UX/UI Designer at Icemobile (2021-06 – 2022-06)

• Delivered end-to-end design of B2B e-commerce and sustainability services
• Conducted research, prototyping, and user testing in a Scrum product team

User Experience Designer at H-Farm (2020-03 – 2021-05)

• Designed e-commerce B2C and digital solutions for brands such as Bulgari and Novacolor adhering to accessibility standards (WCAG)
• Facilitated Design Thinking workshops

Strategic UX Designer at Adevinta (2019-03 – 2019-11)

• Consulted marketplaces worldwide on improving customer satisfaction
• Built digital pathways to improve business metrics

MSc in Strategic Product Design – Delft University of Technology (2015 – 2017)

Bachelor in Industrial Design & Multimedia – IUAV University (2009 – 2013)

Executive Master Class in Corporate Social Responsibility – Job Farm (2020 – 2020)