Filip De Cock

Channel and partnership sales leader with 26 years of experience across IBM, NetApp, Veeam, Signicat, Kentico and HPE. Track record of expanding partner ecosystems and driving revenue growth across EMEA, Africa and Latin America.

Proven results: doubled partner-generated leads at Kentico, 99% sales-in / 105% sales-out at HPE, FY18 118% / FY16 105% target attainment at NetApp, market entry from zero at Signicat in Belgium and Luxembourg. Multilingual (Dutch native, French and English fluent), Belgium-based, fully remote-capable.

Solution Sales Specialist, Channel for Hybrid Cloud at Hewlett Packard Enterprise (2025-02 – 2026-01)

• Reached 99% of sales-in and 105% of sales-out targets in 2025.
• Enabled channel partners on hybrid and sovereign cloud solutions and AI infrastructure positioning across Belgium and Luxembourg.
• Built marketing strategies generating qualified inbound leads for the partner base.
• Positioned partners for the emerging AI-as-a-Service (AIaaS) market through structured enablement programs.

Channel Growth Manager, Western Europe, Africa and Latin America at Kentico (2022-12 – 2024-07)

• Doubled partner-generated leads through structured enablement programs and localized go-to-market execution across three continents.
• Delivered training programs that achieved a 50 percent improvement in product adoption rates across the partner base.
• Tripled offsite partner training participation through restructured enablement and certification programs.
• Localized partner messaging and tools in Dutch and French, increasing market penetration in Western European territories.
• Introduced partners across three continents to Generative AI usage and AI-driven lead generation, ahead of broader market adoption.

Business Development Manager, Belgium and Luxembourg at Signicat (2019-08 – 2022-11)

• Built Signicat's market presence in Belgium and Luxembourg from zero, establishing the company as a digital identity leader in regional fintech and compliance markets.
• Enabled clients to digitize Know Your Customer (KYC) and Anti-Money Laundering (AML) processes, improving compliance and operational efficiency.
• Integrated BeID and itsme into the Signicat identity hub, enabling local market product fit.
• Led fintech event strategy across Benelux markets, raising brand visibility and generating qualified pipeline.

Distributor Sales Manager, Belgium and Luxembourg at Veeam (2018-05 – 2019-07)

• Grew quarterly sales 10 percent above market growth via strategic technical alliances at the distributor level with Arrow and Tech Data.
• Achieved 1.2 million USD quarterly revenue targets through pipeline discipline and partner enablement.
• Increased partner engagement by 15 percent via marketing events and product training for unmanaged resellers.
• Reviewed and developed business plans aligned with corporate priorities.

Distributor Sales Manager, Belgium and Luxembourg at NetApp (2014-05 – 2018-04)

• Overachieved annual targets in 2 of 3 fiscal years (FY16: 105 percent, FY18: 118 percent) by optimizing distributor strategy with Arrow and Avnet.
• Built partner-management systems that increased operational efficiency by 20 percent.
• Grew sales pipeline by 25 percent through targeted lead-generation campaigns and partner co-marketing.
• Identified and developed new partnerships for Internet of Things, Cloud services, Data Analytics and XaaS offerings.

Channel Development Manager and IBM Alliance Manager at NetApp (2008-08 – 2014-04)

• Managed six strategic vendor and reseller relationships, consistently exceeding partner-development goals.
• Drove brand development and go-to-market strategy across the IBM partner ecosystem, delivering measurable business growth.
• Established go-to-market strategy based on reselling, cloud offerings and cloud brokerage in collaboration with key stakeholders.

Complex Bid Manager, Strategic Outsourcing at IBM (2007-01 – 2008-07)

• Led cross-functional virtual proposal teams to deliver complex Strategic Outsourcing Request for Proposal (RFP) responses on time and within budget.
• Resulted in several high-value enterprise contracts.

Software Sales Specialist, IBM.com at IBM (2004-01 – 2006-12)

• Expanded alternative sales channels for software products.
• Improved customer sales experience through collaborative initiatives across IBM divisions.

Client Solution Executive, Strategic Outsourcing at IBM (2003-01 – 2004-12)

• Managed full commercial relationships, driving sales in hardware, software and services.
• Focused on e-Business On Demand and Dynamic Workplaces solutions.

Advanced Collaboration and Knowledge Management Sales Specialist at IBM (2000-02 – 2002-12)

• Promoted and sold software solutions in Knowledge Management and Group Collaboration.
• Achieved top sales performance and significantly increased market penetration through technology adoption advocacy.

– Erasmushogeschool Brussel (1984 – 1986)

Baccalauréat C in Mathematics and Physics – Lycée Français de Bujumbura (1982 – 1983)

Certificate of Higher Degree in Digital Arts in Photography – Academy of Arts (SABK) (2013 – 2019)