Joeri Van Breedam

Ik ga tot de kern van wat een merk betekenisvol maakt en ik zorg ervoor dat het ook in de praktijk werkt. Met een achtergrond in Telco, Media, Branding en Advertising breng ik strategische diepgang, creatieve intuïtie en hands-on executie naar elke uitdaging. Ik ben de persoon die je belt als je snel helderheid nodig hebt, een strategie die écht landt, of iemand die je denken uitdaagt en dingen in beweging zet.

Wat vandaag anders is: ik werk met AI als strategische multiplier wat betekent dat ik diepere inzichten lever, sneller output geef en meer waarde bied binnen hetzelfde budget. Niet als gimmick. Als een nieuwe manier van werken die ik meeneem in elk project.

Ik werk in twee snelheden:

→ Creatieve strategieën uitwerken voor agencies en merken die senior denkkracht nodig hebben zonder de overhead

→ Groei realiseren als marketing- of brandleader voor bedrijven die klaar zijn om snel te bewegen en groot te denken

Temporary marketing project manager - Ayvens

(2026-02 - 2026-05)

Developed a native media value proposition to monetise the Ayvens platform through co-branded partnerships with automotive brands (OEMs), targeting Business and Private Lease audiences. Analysed performance, audience and market dynamics, translating insights into a commercial opportunity and financial model (pricing, revenue scenarios, margins).

• Delivered 2 commercial propositions (Car Boost and Brand Boost), including sales deck, rate card, financial model, campaign framework, production timeline, and resource planning

Project lead rebranding - bnode formerly known as bpostgroup

(2025-08 - 2025-12)

Leading a complex, multi-country rebranding trajectory, consolidating 3PL activities from 17 brands into one new brand Paxon. Focused on the preparation and transition phase, shaping the strategic foundations for a successful monobrand launch. Driving alignment across senior internal stakeholders (C-level, product, comms, legal, HR) to ensure a coherent and future-proof monobrand. Leveraging multilingual communication skills to bridge teams and ensure clarity across countries.

Campaign and brand lead - BBDO Belgium

(2023-03 - 2024-06)

Defined positioning and messaging, translated into multi-channel campaigns (social, digital, radio, TV) for different brands including Bank Van Breda. Actively involved in campaign testing, creative evaluation, and go-live process.

• Brands: Toyota, Bank Van Breda, Horta, Win for Life, Woohoo, and others
• Achievements: 2 pitch wins, 1x silver and 2 x bronze Effie Awards and different campaigns

Brand strategist - SKINN Branding Agency

(2021-10 - 2023-06)

Developed brand strategies for new ventures and rebrands after facilitating workshops with key stakeholders of those organizations.

• Brands: VRT (for Saffron Brand Consultants), Ecospenser, Spotto, Fidlab, Ariad, TotalSource for TVH and others

Campaign and marketing strategist - FamousGrey

(2020-01 - 2021-10)

Led strategy and hands-on execution of integrated marketing campaigns for Proximus, in close collaboration with internal squads of marketers. Also contributed to other brand and product campaigns within the agency environment, including Scarlet, Banx, Team Belgium, Hapkin, and others.

• Achievements: Positioning and launch of Flex, campaigns for small entrepreneurs, image campaign for Proximus Pickx (bronze Effie Award 2022), The Belgian Heartbeat (silver Eurobest 2022), rebrand for IT company EASI and 1 pitch win for Hapkin

Campaign and content strategist - Onlyhumans

(2018-09 - 2019-12)

Led customer journey workshops for Isover, translating insights into actionable campaign flows. Developed content-driven digital campaigns for brands like Switch, Orange, Vaillant, ACV Puls, Borealis, Vigo, and others.

Marketing Manager - Printdeal.be

(2016-10 - 2018-09)

Oversaw Belgian marketing operations and revenue growth. Facilitated collaboration between stakeholders in Holland and Belgium, ensuring effective localization for the Belgian market. Member of the Belgian branch's management team.

• Achievements: +25% revenue growth YoY, geo-marketing campaigns, enhanced website performance, increased organic traffic, built and led a multi-talented young team

Sr. Marketing Manager - Eleven Sports Network

(2015-07 - 2016-04)

Led marketing for a new sports channel in Belgium, focusing on making premium international sports content accessible for all Belgians.

• Achievements: launch event, PR & social plan, partnerships, OTT platform rollout, cable provider distribution, hired social media manager

Marketing Communications Manager - De Persgroep Publishing

(2012-04 - 2015-04)

Led the full brand communication for the news brand Het Laatste Nieuws. Acted as the liaison between the lead advertising agency and an in-house studio team, including an art director, print designer, web developer, and web designer. Served internal customers from both marketing and editorial offices.

• Achievements: revitalized Het Laatste Nieuws with brand platform 'Weet wat er leeft', kicked off with the first-ever image campaign. Numerous tactical campaigns followed

Marketing Manager Digital News - De Persgroep Publishing

(2012-04 - 2015-04)

Managed marketing efforts for 4 online news brands under De Persgroep in Belgium and Holland. Provided guidance and mentorship to a team of 2 marketing project managers.

Marketing Manager MTV - MTV Networks

(2007-06 - 2012-04)

Oversaw the MTV brand and brand extensions in Belgium.

• Content: strategy on different platforms, programming, and scheduling on linear TV
• MarCom: campaigns across owned, earned, and paid media channels, collaborating with in-house teams and external agencies
• Mobile: established successful partnership with Proximus for 'Generation MTV' (branded reseller)
• Inspired and coached team of 2 FTE while coordinating matrix departments
• Achievements: grew mobile business in Belgium to € 8 Mio/year, introduced 'Flemish' MTV and launched MTV 24/7 in Belgium, Eurobest award for MTV Staying Alive

Peer leader Mobile Northern Europe - MTV Networks

(2007-06 - 2012-04)

Led business development initiatives to expand mobile business across Northern Europe. Responsibilities included: creating partnership models, negotiating deals, developing blueprints for marketing and communication strategies, coordinating go-to-market strategies with local teams.

• Achievements: MTV Mobile launched in Germany, Holland and Switzerland, revamp of VIVA Mobile (DE), pioneered the launch of the MTV Under the Thumb app, the first OTT app, along with a campaign spanning multiple countries (awarded bronze at Eurobest)

Product Manager Youth - BASE

(1999-01 - 2007-12)

Managed the youth segment at BASE, overseeing strategy and execution aligned with product life cycle. Established and maintained partnerships with MTVNE while monitoring P&L.

• Achievements: customer growth of 150K in 1 year, new promo top-up mechanism, increased EBITDA margin

Different positions within BASE - BASE

(1999-01 - 2007-12)

Business management marketing - Karel de Grote-hogeschool campus Eligius Antwerp (1996-01 - 1996-12)