Marketing professional met 20 jaar ervaring in B2C marketing (campagnes, events, retail, digital, PR)
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I'm an energetic, extravert and entrepreneurial marketer with a strong sense of direction. I know where a brand needs to go and how to get it there. I turn ambition into action, strategy into movement and ideas into tangible results.
I thrive on momentum, connect the right people at the right time and keep things moving forward. Optimistic, pragmatic and relentlessly driven, I make things happen. Colleagues describe me as communicative, energising and a true team player, someone you want on your side when things need to move.
Agency Lead Belgium at Cheil Benelux (2021-12 – Present)
Head of Cheil Belgium, advertising agency
Marketing Manager & Digital Project Manager at OhGreen (2020-06 – 2022-01)
Recruiter for marketing talents at Senses (2019-03 – 2020-03)
Entrepreneur & Founder at UMA Multibrand Boutique (2016-02 – Present)
Creating a woman's clothing store from scratch: concept, design, purchase of brands, business plan, financial follow up, sales, marketing, day to day operations & events.
Head of Corporate Marketing at Samsung (2013-01 – 2016-02)
Role as internal agency for all product divisions
Marketing Manager Mobile at Samsung (2008-01 – 2013-01)
In charge of the go to market strategy and roll out of all mobile products into the BE market
Trade Marketer Mobile at Samsung (2004-06 – 2008-01)
SAP Consultant at PriceWaterhouseCoopers / IBM (2001-09 – 2004-06)
Master in International Business Economics – KU Leuven (2000 – 2001)
Handelsingenieur in option marketing – KU Leuven (1995 – 2000)
Erasmus – Leopold Franzens Universität (1998 – 1998)
Foreign Students program – Kwansei Gakuin University (1994 – 1995)
Secondary Education in Latin-Mathematics – Nieuwen Bosch Humaniora (1988 – 1994)
