Marion Sabourin

Actuellement en charge du marketing et de la communication de mon entreprise de 300 salariés, je souhaite poursuivre ma carrière dans ce domaine d'expertise.

Curieuse, créative et autonome, je cherche toujours à créer des supports de communication qui apportent la plus grande valeur ajoutée aux personnes de mon organisation et à leurs objectifs, et je m'efforce de trouver de nouveaux moyens d'y parvenir.

MARKETING & COMMUNICATION MANAGER 

09/2018 - Today | Nalys, high tech consulting company (Brussels)

External communication

Create engaging content to reach the right audience (young software engineers, engineers in the life sciences industry between 2 and 10 years exp.) with the right message through the right channels

Write relevant blog and social media posts and collaborate with internal experts for technical presentations

Implement a video strategy to increase brand awareness, attract new talent and establish technical authority. Set up the creative concept, manage video production, editing and publication. Examples include interviews, technical events, snackable content and corporate videos

Strengthen the employer branding strategy by creating and sharing behind the scenes of the “life at Nalys”, job opportunities, testimonials

Internal communication

Create and host a live monthly conference to increase retention and share employee stories: The Nalys Radio Show. Average consultant participation of 30%

Promote employee advocacy toward an internal community through training, coaching, sharing best practices and creating specific content for social media

Organisation and supervision of the end-of-year gala (250 people), budget of 45K€

Additional activities

Support business and recruitment teams: dynamic presentation of the group’s activities, recruitment campaigns, referral platform

Design, create and manage websites on the company’s strategic programs

COMMUNICATION OFFICER 

07/2016 – 08/2018 | Daytona, sales and marketing agency, part of the Omnicom group (Paris)

Responsible for analysing, measuring and optimizing monthly KPIs including website traffic goals, engagement and reach on social channels and video views

Work with the executive board to implement a strategy to increase overall brand awareness in the market, drive inbound new business leads and generate a pipeline of recruitment candidates in collaboration with HR

Set up the social media content planning, development of visuals and copy and publishing

Develop social media content strategies to drive continued follower and engagement growth with a balance for both brand-building and sales-driving initiatives

Plan, design, and execute cross-functional B2B campaigns to drive awareness, client acquisition, and pipeline growth

INTERNAL COMMUNICATIONS OFFICER 

08/2013 – 10/2015 | Air Liquide (Paris)

Interface between other communication departments, internal needs, suppliers (agencies, graphic designer, printers) and employees

Content creation (30 news) and updating the intranet (English and French)

Participation in the writing and publishing of the global internal Newsletter (8)

MASTER IN MARKETING specialized in Media, Event and Communication from Neoma Business Schools