Mark MJ Vandevelde

I do consider myself as an experienced all-round marketeer helping brands to become meaningful, memorable and measurable. I capture the essence and develop creative, result-driven brand & Marketing strategies (off & online) with a clear focus on customer experience. I’m a passionate marketeer, rooted in traditional marketing skills, with a demonstrated history of leading companies into a (digital) transformation process

• Creating the brand & value proposition (from mission/vision/purpose to MVP) 
• Developing a solid go2market strategy (360° approach) 
• Implementation of result-driven marketing campaigns
• Skilled in Content Marketing (content plan) & Digital strategies 
• Implementation of SDG’s in the corporate environment 

I worked for brands as : Samsung, MTV, Olivier Strelli, Bobbejaanland, Stanly Stella, Red Bull, Telenet, … but also with KMO's and start-ups. Over the past 2 decades, I have built up a broad experience in different markets (B2C and B2B) and developed a no-nonsense working methodology based upon 4 pillars:

• Efficiency & Deliverables 
• Direct2 consumer (customer centricity) 
• Management by numbers 
• Result driven

Founder/owner of SELEKTOR.us

Consultancy/ management company of Mark Vandevelde, working as an independent consultant for the following companies:

Recent project: Agency Lead StudioSterck 

StudioSterck is the in-house digital ad agency for the Strong group (brands Like TOSS, Qastle, DEEFS, …

• Managing the teams in Amsterdam & Brussels 
• Developing strategic campaigns for the different inhouse brands
• Social campaigns (organic + paid), web development, design POS material 
• Target Audience, customer journey, lead generation

From jul2023- recent

Founder/Owner KOMRADS (start-up)

October 2015 – Current

• Cult-Sneaker Brand 
• From drawing board to shop 
• From start-up to scale-up

Samsung (Agency Lead Cheil - inhouse agency Samsung) 

Cheil is the inhouse ad. agency of Samsung, creating their digital and ATL campaigns.

November 2018 – November 2022

Job description

• Overall management of the team (accounts + designers)
• Senior client relations with Samsung 
• Creative strategy on different campaigns (from conceptual thinking to implementation) Launch of new models 
• Financial reporting to Cheil HQ

Marketing Manager B2C Stanley/Stella (Fashion)

StanleyStella NV, Brussels

March 2018-july2018

Job description: 

Overall responsibility for the launch and Marketing Strategy of the B2C market

• Creating a MVP (from concept over testing to implantation) 
• Market Strategy (WHO,WHERE,WHAT,WHEN and HOW)
• Digital Customer Journey (Awareness, Consideration, Conversion)
• Building a team: defining different skills, hiring people, training)
• Content management, conversation Management 
• Affiliated marketing, Market Automation, …

Digital transformation process /Marketing & communication Consultant - Olivier Strelli

Fashion-Architects NV, Gent

June 2017- Feb. 2018

Job description: 

Overall responsibility for re-launching the brand Olivier Strelli with the focus on product / market / distribution:

• Brand-strategy (target Audience, development, Defining the DNA,..)
• Sales & E-commerce strategy 
• Implementing (Digital) customer Journey: ERP, CRM, Market Automation, … connecting the dots)

 

Mkt & comm Manager/CEO (Ad-Interim) – Rodania/MONTEBI

(Freelance Assignment SELEKTOR)

MONTEBI nv, Wemmel (Bxl)

March 2015-April2017

Job description

• Developing a digital Transformation strategy 
• Optimalization of all flow: sales, marketing, product development,…
• General management 
• Creating new Brand & Product (Market research, Customer analysis, MVP, Product development)
• Developing overall go2market marketing strategy 

Head of Mobile – MTV Europe 

February2003-December2006

(Freelance Assignment SELEKTOR)

Job description:

• Creating a brand (The Mobile Factory / MTV Mobile) 
• Creating a product (MVNO with BASE)
• Marketing & communication Strategy, Sales strategy 
• Consultancy a MTV berlin and MTV Amsterdam on Mobile 

 

Founder/Owner Contentcowboys.com (Advertising) 

January2007-oktober2015

• A digital Advertising Agency (Antwerp), playing a pioneer-roll in content-marketing, social media strategies. 
• Developing online, digital and social strategies & analytics for brands such as: Samsung, Heineken (MAES), Telenet, Cocoa-Coal company Europe, Federal Government, Red-Bull, ASOS, Huawei, Bobbejaanland, ….

1. Now part of the Duval Union Group 

Certificate of participation Sustainability Management – Vlerick Business School

Jan-April 2022

Take the Lead sustainability Management

• Purpose to profit 
• From shareholder value to Stakeholder value 
• Design a strategy for sustainability 
• Sustainable reporting & performance 
• Financing sustainability 

 

Master Marketing & Communicatie MMC) _ Vlekho

September 2000-june2002

• Overzicht van Marketingplannen – crisiscommunicatie – strategische Planning
• Paper: “Bonanza : het nieuwe fijn magazine van Woestijnvis” 

 

 

Investment Advisor 

September 1995-june1996

• Post-university program

Bachelor Marketing Communication UCLL 

September 1990-june1993

Exchange Student – Greensboro Day School (North-Carolina USA)

Augustus 1988-june1989