Mark MJ Vandevelde

All-round & Digital Marketeer (freelance)

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Zellik, Provincie Vlaams-Brabant75 EUR/uur0Lid sinds 2 juni 2023

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marketeer digital marketingbrand strategistmarketing consultantcontent marketing

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I do consider myself as an experienced all-round marketeer helping brands to become meaningful, memorable and measurable. I capture the essence and develop creative, result-driven brand & Marketing strategies (off & online) with a clear focus on customer experience. I’m a passionate marketeer, rooted in traditional marketing skills, with a demonstrated history of leading companies into a (digital) transformation process

Creating the brand & value proposition (from mission/vision/purpose to MVP)
Developing a solid go2market strategy (360° approach)
Implementation of result-driven marketing campaigns
Skilled in Content Marketing (content plan) & Digital strategies
Implementation of SDG’s in the corporate environment

I worked for brands as : Samsung, MTV, Olivier Strelli, Bobbejaanland, Stanly Stella, Red Bull, Telenet, … but also with KMO's and start-ups. Over the past 2 decades, I have built up a broad experience in different markets (B2C and B2B) and developed a no-nonsense working methodology based upon 4 pillars:

Efficiency & Deliverables
Direct2 consumer (customer centricity)
Management by numbers
Result driven

Ervaring

Founder/owner of SELEKTOR.us

Consultancy/ management company of Mark Vandevelde, working as an independent consultant for the following companies:

Recent project: Agency Lead StudioSterck

StudioSterck is the in-house digital ad agency for the Strong group (brands Like TOSS, Qastle, DEEFS, …

Managing the teams in Amsterdam & Brussels
Developing strategic campaigns for the different inhouse brands
Social campaigns (organic + paid), web development, design POS material
Target Audience, customer journey, lead generation

From jul2023- recent

Founder/Owner KOMRADS (start-up)

October 2015 – Current

Cult-Sneaker Brand
From drawing board to shop
From start-up to scale-up

Samsung (Agency Lead Cheil - inhouse agency Samsung)

Cheil is the inhouse ad. agency of Samsung, creating their digital and ATL campaigns.

November 2018 – November 2022

Job description

Overall management of the team (accounts + designers)
Senior client relations with Samsung
Creative strategy on different campaigns (from conceptual thinking to implementation) Launch of new models
Financial reporting to Cheil HQ

Marketing Manager B2C Stanley/Stella (Fashion)

StanleyStella NV, Brussels

March 2018-july2018

Job description:

Overall responsibility for the launch and Marketing Strategy of the B2C market

Creating a MVP (from concept over testing to implantation)
Market Strategy (WHO,WHERE,WHAT,WHEN and HOW)
Digital Customer Journey (Awareness, Consideration, Conversion)
Building a team: defining different skills, hiring people, training)
Content management, conversation Management
Affiliated marketing, Market Automation, …

Digital transformation process /Marketing & communication Consultant - Olivier Strelli

Fashion-Architects NV, Gent

June 2017- Feb. 2018

Job description:

Overall responsibility for re-launching the brand Olivier Strelli with the focus on product / market / distribution:

Brand-strategy (target Audience, development, Defining the DNA,..)
Sales & E-commerce strategy
Implementing (Digital) customer Journey: ERP, CRM, Market Automation, … connecting the dots)

Mkt & comm Manager/CEO (Ad-Interim) – Rodania/MONTEBI

(Freelance Assignment SELEKTOR)

MONTEBI nv, Wemmel (Bxl)

March 2015-April2017

Job description

Developing a digital Transformation strategy
Optimalization of all flow: sales, marketing, product development,…
General management
Creating new Brand & Product (Market research, Customer analysis, MVP, Product development)
Developing overall go2market marketing strategy

Head of Mobile – MTV Europe

February2003-December2006

(Freelance Assignment SELEKTOR)

Job description:

Creating a brand (The Mobile Factory / MTV Mobile)
Creating a product (MVNO with BASE)
Marketing & communication Strategy, Sales strategy
Consultancy a MTV berlin and MTV Amsterdam on Mobile

Founder/Owner Contentcowboys.com (Advertising)

January2007-oktober2015

A digital Advertising Agency (Antwerp), playing a pioneer-roll in content-marketing, social media strategies.
Developing online, digital and social strategies & analytics for brands such as: Samsung, Heineken (MAES), Telenet, Cocoa-Coal company Europe, Federal Government, Red-Bull, ASOS, Huawei, Bobbejaanland, ….