Michaël De Coster
End to end objective driven
Hun diensten inhuren
Vraag vrijblijvend een offerte aan
Over
Throughout my, more than 20 years’, professional career active in the world of communication and digital media, through my experiences in agencies, in sales houses and with advertisers, I have developed an expertise and a transversal mastery of digital touchpoints that connect brands and consumers. Over time, the line between off-line and on-line has become increasingly blurred in media plans, I have also developed a knowledge of so-called traditional media as a result.
This variety of experiences allows me to structure my profile around 4 key domains of competences : 1/ (Digital) Strategic Planning, 2/ (Digital) Project Management, 3/ Sales Development, 4/ Campaign management
These multidimensional skills are complemented by a multicultural adaptability that has been acquired very early, given my family context. A strength that was sharpened throughout my career through my integration in companies with very diverse profiles: Multinationals, SMEs, start-ups, …
Last but not least, from this varied course follows the development of high-quality interpersonal skills. Clients, colleagues as well as employees all form profiles with which I have developed strong mutual relationships, indispensable for achieving the mutually agreed objectives.
Ervaring
Worked in several verticals and job functions.
- Some companies : Dela, Mindshare, Touring, etc.
- Mission durations : 3 months up to over 1year.
- Domains of activities: Funnel optimization, CMS and CRM management, Project management, Wizards conception and setup,
Analytics, Campaign management, CRM automation, reporting, ...
- Some of used technologies/platforms : Drupal, Saleforce, Meta,
GA4,inhouse tools …
- Departments : Marketing, communication, digital team, IT, product management, sales, customer care.
Opleiding
PROBLEM SOLVING
STATISTICAL ANALYSIS
(Google Analytics + Tag Manager, Piwik,
Adobe Analytics cloud, ComScore, Nielsen)
REPORT CREATION
(Google data Studio, Excel/Powerpoint, DashThis,
QlikView)
PROCESS IMPROVEMENT
EXPERTISE
FULL-STACK WEB DEV
(HTML, Javascript, DB, AWS,…)
EMOTIONAL INTELLIGENCE
PROJECT MANAGEMENT
(Jira, Slack, TeamLeader, Basecamp)
CONTENT MANAGEMENT
(Drupal, WordPress, Squarespace,
MS Sharepoint, Wix,..)
USER INTERFACE DESIGN
(MockFlow, Balsamiq, Proto IO,
Zeplin, UXPin)
