Salomé Leroy

With a degree in strategic organisational communication, I combine event coordination skills with an interest in digital tools that enhance clarity and efficiency. I am developing my expertise in Excel, Google Analytics and AI to support structured planning, smooth execution and high-quality reporting.

Membership & Funding Coordinator at Chapelle Musicale Reine Élisabeth (2025-01 – Present)

• Drafted and optimised targeted newsletters for high-level audiences, aligned with engagement and retention objectives.
• Updated, reviewed and refined web content to ensure consistency with the institution's tone and visual identity.
• Created and distributed personalised email campaigns using mailing tools to promote events and support initiatives.
• Designed and formatted printed materials, including invitations and programmes.
• Analysed Funding department performance, including engagement statistics, donation tracking and conversion rates, and prepared reports to support strategic decisions.
• Managed the FileMaker CRM, including audience segmentation, data maintenance and quality control to improve communication effectiveness.
• Member of the internal "Digitalisation" working group, contributing to the digitalisation of internal processes, optimisation of communication tools, and improvement of operational workflows.

Junior Project Manager at LD Organisation srl (2022-01 – 2024-12)

• Managed scientific conferences ranging from 35 to 400 participants.
• Supported hybrid and virtual event delivery using Zoom and internal platforms, including technical preparation, speaker briefings and live troubleshooting.
• Designed and monitored event budgets with manager supervision.
• Led monthly coordination meetings with Scientific Committees.
• Served as first point of contact for speakers: invitations, travel arrangements, follow-up and post-conference communication.
• Coordinated logistics: catering, venue liaison and on-site operational planning.
• Managed participant registrations and follow-up.
• Developed and implemented promotional strategies using email campaigns and social media.
• Created and managed event websites (webpage drafting, basic SEO).
• Supervised on-site event delivery: participant and speaker welcome, catering coordination, audiovisual supervision, exhibitor area setup, and attendee support.
• First contact for commercial partners and industry representatives.
• Sold and coordinated exhibitor booth packages.
• Sold and managed sponsor contracts, ensuring proper visibility and deliverables.

Master in Strategic Communication for Organisation – UCLouvain - Université Catholique de Louvain (2020 – 2022)

Bachelor in Information and Communication – Université Libre de Bruxelles (2017 – 2020)