Digital Project Manager Retail at TELENET (2025-04 – 2026-05)
- Developed and launched new retail app and website
- Trained teams and guided new ways of working in revamped retail environment
- End-to-end project management for new online sales tool
Project Manager at SOLUCIOUS (Colruyt Group) (2023-04 – 2025-03)
- Defined and implemented new strategy for project Rose Mary
- Renewed B2C offering and introduced into Okay retail stores
- Launched and expanded B2B offering for professional clients
- Built team and achieved 3x revenue growth
Brand Manager at SUNTORY (Schweppes) (2022-10 – 2022-03)
- Developed marketing plans and executed ATL & BTL campaigns
- Set up social media, influencer marketing, and TV campaigns with external agencies
- Launched new products in Belgium & Netherlands (retail focus)
Marketing Manager at UNIZO (2022-05 – 2022-06)
- Bring structure and focus within a young marketing team
- Preparing 360° marketing projects for summer and autumn
- Build Strategy for membership recruitment
Digital Project Manager at Colruyt Group (2020-09 – 2022-05)
- Project management of innovation project (meal delivery)
- Commercial/marketing responsibility for online & offline
- Contacts with agencies (advertising SEA & Social, copywriting, technical (website), digital strategy...)
Sales Digital Marketing at TOBANIA (2019-09 – 2020-09)
- Account Management
- Prospecting and preparing quotations (Drupal, Wordpress)
- Marketing support for the business unit
Marketing Manager at AGORA CULINAIR (2012-03 – 2019-08)
- Marketing responsible for catering wholesale and 3 cash & carry's
- communication, promotional campaigns, PL and trade fairs
- turnover grew, partly to acquisitions, by 100% to a 50 MIO.
Marketing Manager at BEST-FRIT
- Marketing for largest quality label for Belgian fryers
- Tasks: awareness + trial (actions) B2B & B2C
- Membership grew by +35% during his presence
Digital Marketing Manager at WINGS Management
- A-Z Marketing for this small SME with 2 promotional websites
- Managing team of sales representatives
- Growth: +50% in website visits and +35% in turnover
SENIOR BRAND MANAGER BENELUX at IGLO GROUP LIMITED (2010-01 – 2012-12)
- Launch of new category within frozen foods (BeNeLux)
- Taking actions based on analyses (Nielsen, GfK,...)
- ATL & BTL marketing (TV spots, print, POS materials,…)
- Launched 13 new products in 2 years and won several prizes
CHANNEL & KEY ACCOUNT MANAGER at COCA-COLA ENTERPRISES BELUX (2007-01 – 2010-12)
- Market: Brand Equity Belux market (+/- 850 customers)
- Developed sales tools and POS materials for the sales team
- Key Account Management TOP 30 Customers BE + LU
- Growth of +25% on my 2 focus products (CC zero & Burn)
EXECUTIVE PRODUCT PARTNERSHIP at DPG MEDIA (2007-01 – 2007-12)
- Look for creative commercial solutions (barter deals) to reduce the production cost (e.g.: 'My Restaurant')
PROMOTION EXECUTIVE at JIMtv (2004-01 – 2007-12)
- Brand activation & sponsoring
- Conceiving & realising promotional projects
- Sponsorship (A-Z) of all known festivals & major events
- Commercial deals to ensure zero out-of-pocket budget
