Group Brand & Content Director at Devoteam (2026-01 – Present)
- Built the global content marketing team & strategy from scratch. The goal? Establish a strong market position for Devoteam and make content a silent salesforce.
- Nurturing and mentoring a team of 4 content specialists, focusing on their professional growth to help them excel personally and become a best-in-class team.
- Driving the content strategy with a focus on pipeline generation, web conversions, and MQLs.
- Overseeing the creation of high-impact content assets and thought leadership pieces.
- Championing a data-driven approach to content, using analytics to optimise performance and focus on successful initiatives.
- Directing the SEO strategy to dominate search rankings for key topics and build a lasting content impact.
- Implementing processes to scale content creation and distribution to maximise reach and engagement. Additionally, increasing the use of AI for efficiency and quality.
Global Content Marketing Team Lead at Devoteam (2024-01 – 2026-01)
- Built the global content marketing team & strategy from scratch. The goal? Establish a strong market position for Devoteam and make content a silent salesforce.
- Nurturing and mentoring a team of 4 content specialists, focusing on their professional growth to help them excel personally and become a best-in-class team.
- Driving the content strategy with a focus on pipeline generation, web conversions, and MQLs.
- Overseeing the creation of high-impact content assets and thought leadership pieces.
- Championing a data-driven approach to content, using analytics to optimise performance and focus on successful initiatives.
- Directing the SEO strategy to dominate search rankings for key topics and build a lasting content impact.
- Implementing processes to scale content creation and distribution to maximise reach and engagement. Additionally, increasing the use of AI for efficiency and quality.
Marketing Manager 'Google Cloud' Netherlands at Devoteam (2022-02 – 2024-01)
- I currently lead the marketing strategy for Devoteam G Cloud in the Netherlands as the Marketing Manager. It involves making and executing marketing plans, managing budgets, inspiring team members and more.
- My daily focus lies on creating integrated marketing campaigns, handling social media, digital ads, online activities, event organisation, SEO, content creation, and campaign analysis. I leverage AI tools and work with CRM & automation platforms for efficiency.
- In my role I seek to innovate in all possible ways. I've successfully turned our employees into thought leaders through employee advocacy. Additionally, I've also found some challenges with global impact. One involves developing a marketing data hub that merges diverse sources, fueling data-guided marketing choices company-wide. I'm the project manager and -owner of this and orchestrate the project's introduction through a change management strategy.
Ecommerce Marketing Manager at FloJewelry (2017-01 – 2025-06)
This voluntary project holds personal significance as it allows me to embrace my inner innovator & solution seeker. Balancing creativity within limited resources while maximising impact, and the art of exchanging knowledge, truly brings me delight.
- I manage all communication facets: social media, website management, webshop operations, content marketing (SEO) and paid campaigns.
- I initiated the creation of the e-commerce website from the ground up and designed Looker dashboards to amplify insights. Notably, the webshop has achieved an unwavering +150% year-on-year growth for multiple years.
Digital Marketing Specialist at AG Insurance (2019-10 – 2022-02)
- Digital project management: application owner of AG's main corporate websites, responsible for the transversal strategy of a website development toolbox and analysis tools, overall digital strategy, project management (e.g. creation of central solutions, migration of multiple websites, release management, workload priority management, PM for development), UX & design strategy, application functional analysis
- Corporate digital consulting: give internal trainings for web projects & performance marketing, create and manage internal learning platform for digital marketeers across the organisation, guide & challenge digital initiatives across AG's business lines. Digital support for various projects: implementation of chatbot (Conversation design)
- Web performance projects & online marketing: large scale technical and content SEO optimisations, performance dashboarding, defining KPI's and translating results in improvement plans, web A/B testing and experience targeting, campaign management (e-mail nudging, digital campaigns)
Online Marketing Coordinator at Continental (2016-07 – 2019-10)
- Responsible for all online marketing activities with focus on social media, content strategy, brand websites development and updates, e-mail marketing & automation, event websites, hospitality gamification.
- Campaign management: 360° creation of national B2C campaigns: strategy, print & digital advertising campaigns, coordination of media agencies, campaign websites, marketing automation, reporting
- Digital Solutions: creation of digital applications to reduce cost & enhance productivity. Highlighted projects: set-up of giftshop for dealer sell-in campaigns, print-on-demand platform, digital solutions for sales administration
- Coordination and strategic steering of multiple partners & agencies
- Side projects: Office 365 learning journey & support / Organisation of customer hospitality events / Print campaigns
Communication Coordinator at BestDrive Belgium (2016-07 – 2019-10)
- End-to-end responsible for marketing communications.
- Creation of communication plan and budget. Roll-out of communication plan for the 4 customer groups of BestDrive (Consumer, leasing, fleets & distribution), using a full multichannel online & offline mix.
- Highlighted Projects: establish first marketing-communication plan, rebranding of all retail outlets, creation of brand materials, launch of new business activities, regular seasonal campaigns with on- and offline lead generation, in-store communication & promotions, launch of a consumer fidelity programme.
- Focus on lead generation, increasing POS and digital traffic: development and roll-out of an online promotion plan (SEA, bannering, affiliate marketing, social media, e-mail marketing and e-mail automation) in combination with local offline marketing communication.
Marketing Coordinator (Student Job) at Ayming (2016-02 – 2016-06)
- Assisting in the rebranding of the company
- Developing sales materials
- Working on digital marketing (campaigns): mailings, new website, social media, analytics
Sales assistant at Tommelin Drankenhandel (2011-08 – 2016-05)
Intern Marketing Coordination at Alma CG Belgium (now Ayming) (2015-09 – 2015-11)
Operationalising the marketing and communication strategy of Alma CG Belgium:
- Developing campaigns to support the sales team (mailings, website, social media)
- Developing graphical elements (banners)
- Research
Freelance Consultant at Conversationlab (2014-05 – 2014-09)
Conversationlab is a communication agency that focuses on creating communication strategies and output for SMEs. I was responsible for:
- developing the websites of profit and non-profit organizations (SMEs);
- assisting business owners in developing social networking strategies.
Intern at Co+Høgh Advertising Agency (2014-02 – 2014-05)
CO+ () is an advertising agency based in Copenhagen, Denmark.
- Member of the strategy department; Worked on several (inter)national brands.
- Performing in-depth market research;
- creating hands-on business plans;
- assist in writing brand books;
- reflecting about overall company strategies.
