Yannick Vanmechelen

I'm a commercial consultant who connects strong customer relationships with hard numbers. In almost eight years at AB InBev, I grew from business development to managing 40 strategic on-trade accounts worth millions in revenue. I use data to steer, not just to report, and I get my energy from coaching people and negotiating deals where both sides win.

If you're looking for a commercial leader who turns data into decisions and relationships into revenue, let's talk. Open-mined for both, short-term and long-term. Belgium & The Netherlands.

• Founder & owner at The Bar Office (2026-07 – Present)

Commercial, Financial & Operational consultancy for festivals, events and hospitality ·

• Co-owner at Bar Petrus Rekem (2026-04 – Present)

Running a bar with some friends to rebuild a local community. Full ownership of the financials.

• Owner, later co-owner at Mobiele Horeca (2025-05 – Present)

Central purchasing group and advisory for events that helps operators buy smarter and set up complete hospitality businesses under one roof.

• Strategic Key Account Manager — Music, Events & Sports at Anheuser-Busch InBev (2021-11 – 2025-05)

National responsibility for the music, events and sports channel: festivals, concert venues, sports clubs and organisers. Managed a P&L of more than €10 million topline, including investment budgets and contract terms. Contract negotiation and renewal, annual planning, on-site activation and brand visibility, and the day-to-day partnership through the season.

Worked across marketing, logistics, technical services and legal to get deals delivered on the ground. Multiple award-winner as Best Key Account Manager Belgium. Mentoring of new joiners.

• Sales Consultant — On-Trade Belgium at Anheuser-Busch InBev (2018-01 – 2021-11)

Farming and hunting across the full On-Trade channel, roughly 1,100 customers in my region. Contract management, investment proposals, volume and margin follow-up, prospecting on top of the existing base. Barely lost a customer to competition. Awarded “Best Sales 2018”; buddy for new joiners and internal point of contact for contract management.

Business Development Representative — Strategic Accounts, On-Trade at Anheuser-Busch InBev (2017-10 – 2017-12)

Field execution on the five levers that matter in nightlife: brand knowledge, visibility, quality, availability, and promotion and activation.

Junior Account Manager at Bamps Eurassur (2017-01 – 2017-03)

insurance; qualified as broker in three months, with distinction

Junior Account Manager at Vandeputte Safety International (2015-10 – 2016-12)

PPE sales, 90% hunting

Bachelor in Business Administration in Marketing · specialisation Sales Management – University College Leuven-Limburg (2013 – 2015)

Physical Education & Sport in certificate Business Management, with distinction – Topsportschool Hasselt (2009 – 2012)