Regional Visual Merchandising Manager at BMA International Group (2018-01 – 2025-09)
- Working closely with the Corporate Visual Merchandising team and the local visual merchandising teams, lead, manage, and execute the visual merchandising strategy
- Provide guidance to country head and country visual management teams during the new store opening process. Conduct walk-throughs and provide creative input as it pertains to floor presentation, window display and product styling
- Partner with and effectively influence the local visual merchandising teams on seasonal range development based on an optimal store layout across each format
- Create innovate interior product presentation concepts that drive positive KPI growth
- Partner with Merchandise planning team on the layout and product presentation of each seasonal floor set
- Collaborate with marketing team to define all in-store communication
- Refine our product development working process (GTM) to ensure that the store layout is deeply considered
- Contributes to the overall sales of the store by creating a visually inspiring environment and providing ongoing product knowledge training to all associates
- Oversee the execution and maintenance of merchandising directives carried out by merchandising team while delivering World Class Service
- Conduct trend training every season including brand fashion show (BEST DRESS CONTEST)
- Create an internal competition for stores and VM's (BEST LOOKING STORES & BEST VM AWARD)
- Responsible for all communication, direction, and delegation related to the physical presentation of the sales floor. ROS or Responsible Of Section
- Ensure all marketing and promotion signage is up to date and placed correctly
- Ensure all means of communication are acted upon in a timely fashion
- Coordinate organization efforts with the Store Team Leader to effectively communicate merchandising expectations with the entire team members
- Store visit with the Area Manager to make sure that all stores are in the same level of visual merchandising standards
- Willingness to travel to new store openings, store remodels, etc.
Visual Presentation Specialist at Apparel Group (2012-03 – 2017-12)
Head Visual Merchandiser at Sun and Sand Sports (2008-12 – 2012-03)
Visual Merchandiser at City Plaza Corp. (KSA) (2006-06 – 2008-07)
Fragrance Consultant at Loreal Philippines (2006-01 – 2006-05)
Fragrance Consultant at Rustans Marketing Corp. (2005-04 – 2005-12)
Visual Merchandiser at Onesimus Corp. (2003-08 – 2004-06)
Sales Associate at Major Shopping Mngt. Corp. (2003-03 – 2003-08)
Merchandiser at Promo Perfect Inc. (2002-08 – 2002-10)
