Lester Javier

Having 20 years of expertise in creating engaging displays, driving sales, and leading teams, emphasizing quantifiable achievements like increased conversion rates or sales growth through innovative visual strategies, brand consistency, and data-driven product placement, showcasing creativity, leadership, and impact on business success.

Regional Visual Merchandising Manager at BMA International Group (2018-01 – 2025-09)

• Working closely with the Corporate Visual Merchandising team and the local visual merchandising teams, lead, manage, and execute the visual merchandising strategy
• Provide guidance to country head and country visual management teams during the new store opening process. Conduct walk-throughs and provide creative input as it pertains to floor presentation, window display and product styling
• Partner with and effectively influence the local visual merchandising teams on seasonal range development based on an optimal store layout across each format
• Create innovate interior product presentation concepts that drive positive KPI growth
• Partner with Merchandise planning team on the layout and product presentation of each seasonal floor set
• Collaborate with marketing team to define all in-store communication
• Refine our product development working process (GTM) to ensure that the store layout is deeply considered
• Contributes to the overall sales of the store by creating a visually inspiring environment and providing ongoing product knowledge training to all associates
• Oversee the execution and maintenance of merchandising directives carried out by merchandising team while delivering World Class Service
• Conduct trend training every season including brand fashion show (BEST DRESS CONTEST)
• Create an internal competition for stores and VM's (BEST LOOKING STORES & BEST VM AWARD)
• Responsible for all communication, direction, and delegation related to the physical presentation of the sales floor. ROS or Responsible Of Section
• Ensure all marketing and promotion signage is up to date and placed correctly
• Ensure all means of communication are acted upon in a timely fashion
• Coordinate organization efforts with the Store Team Leader to effectively communicate merchandising expectations with the entire team members
• Store visit with the Area Manager to make sure that all stores are in the same level of visual merchandising standards
• Willingness to travel to new store openings, store remodels, etc.

Visual Presentation Specialist at Apparel Group (2012-03 – 2017-12)

Head Visual Merchandiser at Sun and Sand Sports (2008-12 – 2012-03)

Visual Merchandiser at City Plaza Corp. (KSA) (2006-06 – 2008-07)

Fragrance Consultant at Loreal Philippines (2006-01 – 2006-05)

Fragrance Consultant at Rustans Marketing Corp. (2005-04 – 2005-12)

Visual Merchandiser at Onesimus Corp. (2003-08 – 2004-06)

Sales Associate at Major Shopping Mngt. Corp. (2003-03 – 2003-08)

Merchandiser at Promo Perfect Inc. (2002-08 – 2002-10)

BS in Civil Engineer – New Era University (1999 – 2001)

Secondary Education – Vicente Madrigal National High School (1995 – 1999)

Primary Education – Little Lamb Learning Center (1989 – 1995)