Luis Auza

As a Growth Data Scientist at tuGerente, I apply my skills and experience in Data Analysis, Marketing Research, and AI to help businesses optimize their marketing efforts and achieve their growth objectives. I have more than 5 years of experience as a Data Analyst and Analytics Consultant, working for companies like Nestlé, Kimberly Clark, Millicom and brands like Johnnie Walker, Nescafé and Chocapic.

My mission is to create value from data by implementing Analytics and AI algorithms that can detect, predict, and validate events and insights that common sense cannot. I am proficient in using statistical techniques such as Regressions, PCA, Correspondence Analysis, Time Series, ANOVA and Market Basket Analysis, and in creating and managing Dashboards and Machine Learning models for various industries and clients. I am passionate about finding patterns and insights from data that can enhance business performance and growth.

I hold a Diplomatura in Educación Superior and a Ing. Comercial in Estadística and Marketing from UPSA, and certifications in Programación Estadística con R, Digital Marketing Strategies, and AI Applications for Growth from Coursera and Northwestern University. I also work as a Professor at UPSA, teaching Mathematics, Marketing, Market Research, Statistical Inference, and Consumer Behavior.

I enjoy learning and improving my skills in data science, marketing, and AI, and sharing my knowledge and creations with others.

• Growth Data Scientist at tuGerente.com - Full-time
• Research & Consumer Understanding Senior Specialist at Millicom (Tigo) - Full Time

Northwestern University - Kellogg School of Management

AI Applications for Growth