Al. Ga

Senior designer and creative leader with 18+ years across advertising, brand identity, packaging and digital design. Built and evolved visual systems for the U.S. market while staying hands-on in concept, art direction and execution. Experienced in creative leadership and generative AI-assisted production.

Senior Designer / Design Manager at Pet Parents (2019-04 – 2026-09)

Led visual direction across packaging, advertising, email, social, catalogs, presentations and brand communications. Developed scalable design systems and maintained quality and consistency across a growing pet-care portfolio.

Independent Design Professional at Pet Parents (2016-08 – 2019-03)

Created the original Pet Parents visual identity and continued supporting the brand as an independent designer. The collaboration later evolved into a full-time remote design leadership role.

Senior Art Director at ZF Comunicação (2018-08 – 2019-03)

Developed campaigns and visual concepts for regional and national clients across print and digital media.

Creative Director at SOUL Propaganda (2018-04 – 2018-07)

Led the creative team and directed advertising campaigns from concept through final execution.

Creative Director at Invent Comunicação (2017-11 – 2018-03)

Led campaign development and coordinated creative work across the team, ensuring quality and alignment with client objectives.

Art Director → Creative Director at Mercatto Comunicação (2007-05 – 2017-10)

Developed campaigns, identities and promotional work; later led the creative team and oversaw concept development and execution.

Design in Advertising – Panamericana School of Art (2002 – 2005)

B.A. in Social Communication / Advertising – Methodist University of São Paulo (1999 – 2002)