Ananda Azevedo

Social Media Manager & Performance

I develop and implement content strategies that convert attention into measurable revenue. My focus is on creating creatives that leverage the platforms' native formats to validate brand authority and scale results in paid traffic.

High-Impact Results

+33% CTR on Meta Ads: Through targeted hook engineering and copywriting precisely tailored to the target audience's pain points.

+20% Lead Conversion: Implementation of full-funnel strategies and seasonal campaigns with a focus on local B2C conversions. -

38,000+ Views per Video: Building brand authority through strategic UGC management and trend curation.

I develop and implement digital performance strategies for international brands (Brazil, USA, and Europe). I combine organic growth with paid traffic to transform content into an effective sales channel.

My responsibilities and approach

• Performance Management (Meta, TikTok, and Google Ads): I optimize campaigns by identifying high-performing creatives, analyzing relevant metrics daily, and proposing continuous improvements to scale ROI and reduce CPA.
• Full-Funnel Strategy: I manage channels such as Instagram, TikTok, and LinkedIn. I develop and implement creatives using Canva and CapCut and adapt the strategy based on audience feedback to ensure relevance and authority.
• UGC Management: I coordinate content creators from the initial technical brief to final approval, ensuring authenticity and social proof for the brand.
• Project Management: Strict adherence to schedules and milestones to ensure that the creative execution precisely meets business goals and deadlines.

Outstanding Results

• Performance: +33% CTR through A/B testing and strategic copywriting optimization.
• Reach: Over 38,000 views per video through targeted UGC content strategies.
• Conversion: +20% increase in leads through seasonal campaigns and the creative implementation of a referral system via Google Business Profile.

Fundamentals of Storytelling | Fernando Palacios | O Novo Mercado

Google Business Profile | Rodrigo Araújo | O Novo Mercado

Social Media Strategy | Julie Atherton | O Novo Mercado