Bruno Cordoni de Freitas

Strategic Management, Business Development, and Go-to-Market executive with a career built at the intersection of retail, technology, and innovation. Strong experience in market entry and expansion, commercial and operational structuring, and the development of strategic partnerships for B2B retail tech and SaaS solutions, applying artificial intelligence to drive business results.

Background that combines hands-on B2C retail operations with international technology and consulting environments, including growth initiatives in Brazil in close coordination with global teams. Consistent track record in revenue generation, acceleration of commercial traction, and adaptation of solutions to local market contexts, with a focus on ROI, product adoption, and product-market fit.

Head of Business Development at KanduAI (2025-04 – 2026-02)

Israeli GenAI retail tech startup, specializing in B2B SaaS for intelligent search and omnichannel journeys. Led Brazil market entry and go-to-market for an LLM-based generative AI SaaS solution for retail.

• Structured strategic partnerships with ERPs, marketplaces, and major retail groups
• Worked with global leadership to adapt the solution to the local market and boost product-market fit
• Drove strategic pilots to validate business impact, operational fit, and ROI potential

Head of Business Development & Engagement at Onebeat (2019-11 – 2024-03)

Israeli retail tech, developer of AI-based SaaS solutions for supply chain optimization, ~200 employees, 250+ clients in 27 countries. Led Brazil market entry and growth strategy. Career progression: BDR, BDM, Head of Business Development & Engagement.

• Drove adoption of AI, machine learning, and advanced analytics in the local retail sector
• Built market strategy, pipeline, and CRM operations to support scalable growth in Brazil
• Achieved 7.5x ARR growth with a 130% average annual CAGR

Business Consultant at Goldratt Consulting (2021-02 – 2024-03)

Global consulting firm, HQ in Tel Aviv, recognized for applying the Theory of Constraints (TOC) to improve business performance.

• Implemented strategic TOC-based consulting projects focused on improving cash flow and profitability
• Mitigated conceptual and operational constraints, driving ~30% inventory reductions
• Business development and client acquisition in the Brazilian market

Executive Director at Super Freitas Supermercados (2011-10 – 2019-10)

Brazilian supermarket chain in São Paulo state, 5 stores, ~500 employees, USD 30M+ in annual revenue. Career progression: Operations Manager, Director of Expansion & Strategic Planning, Executive Director.

• Led expansion projects, including new stores, DC implementation, and departmental restructuring
• Drove digital transformation and repositioned technology as a strategic business function
• Achieved 5x revenue growth and led corporate restructuring through the creation of holding entities

Administrative Manager at Atacadão (Grupo Carrefour) (2009-03 – 2011-08)

Brazil's largest cash-and-carry chain, with 380+ stores and USD 16.5B+ annual revenue. Career progression: Intern, Trainee, Administrative Manager.

• Managed administrative and operational routines of one of the key units in Greater São Paulo
• Oversaw HR, Front End, Inventory, Maintenance, IT, Security, Cafeteria, and outsourced services
• Monitored KPIs, staffing, compliance, and process efficiency in a high-complexity retail unit
• Supported operational planning and process improvements focused on execution and cost control

Founder at Symbionts (2019-01)

Consultant at Pró Super - Supermarket Consulting (2011-01)

Customer Service at 7-Eleven & Sandy's Office Supply (2007-01 – 2008-08)

Postgraduate Certificate in Finance and Controllership – Centro Universitário SENAC - SP (2012-03 – 2013-11)

Bachelor's Degree in Business Administration – Universidade Estadual de Maringá (UEM) (2006-03 – 2009-12)