Bryan Negrete
SHOPIFY CRO DEVELOPER · FULL-STACK ENGINEER · SEO
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Sobre
Full-stack developer specialized in Shopify, Conversion Rate Optimization (CRO), and conversion-driven user experience (UX) for direct-to-consumer (DTC) e-commerce brands. Proven track record of 3x to 5.75x conversion-rate lifts on cold Meta ad traffic by building high-converting Shopify product pages with HTML, CSS, JavaScript, and Shopify Liquid, strong technical SEO, faster Core Web Vitals, and disciplined A/B testing. MIT xPRO trained on the MERN stack and fluent across the full Meta-to-Shopify marketing funnel.
Experiência
Freelance Shopify Developer & CRO Specialist - Self-employed - Remote
(2022-01)
Independent contractor · Direct-to-Consumer e-commerce clients · Remote
- Lo Esencial (premium leather goods). Migrated the full catalog from Squarespace to Shopify and built an entire custom theme following UX/UI best practices, including a custom cart drawer. Lifted the conversion rate from 0.6% to 2.06% (3.4x). Responsive, multi-currency, mobile-first.
- Adriana Olimpo (Mexican activewear). Owned the end-to-end product page (PDP) rebuild that lifted store conversion from 0.4% to 2.3% (5.75x) on cold Meta ad traffic. Refactored product templates, improved Core Web Vitals and page speed, restructured the offer hierarchy, and ran A/B tests on hero modules. English and Spanish copy.
- SEO & Core Web Vitals. Improved Core Web Vitals (cut layout shift / CLS from 0.94 to 0.13, LCP under 2.5s) and implemented technical SEO: schema.org structured data, semantic HTML, canonical tags, and Open Graph metadata.
- A/B testing & performance analysis. Run structured A/B tests and analyze performance to validate each change, using a safe staged deploy and fast rollback workflow.
- Meta Ads funnel ownership. Manage the full creative-to-PDP loop: write English and Spanish ad copy, build matching landing pages, set up conversion tracking, analyze performance, and iterate weekly.
Formação
Professional Certificate - Coding: Full-Stack Development with MERN (MongoDB, Express, React, Node.js, JavaScript, HTML, CSS) - MIT xPRO (2021-09 - 2022-06)
Data Strategy - 365 Data Science (2022-02 - 2022-02)
Intro to Business Analytics - 365 Data Science (2021-09 - 2021-09)
Intro to Data & Data Science - 365 Data Science (2021-01 - 2021-01)
Understand the Basics of Code - Google (2021-08 - 2021-08)
Habilidades Digitales - Santander Open Academy
