Caroline Bayssat

Content and communications professional with 8+ years of experience in SEO and content marketing, and 10+ years in internal communications and public relations. Strong background in high-performance content and strategic communication for global companies. Postgraduate professional with fluency in English and French. Open to relocation and travel

Freelance Content Writer - Conteúdo Tec & Rock Content - Brazil

(2017-05)

• Created content for major Brazilian e-commerce companies, including Magazine Luiza and Netshoes
• Delivered articles averaging 50K views
• Produced content for blogs, websites, and social media across industries

Digital Communication Specialist Freelancer - Norsk Hydro Brasil - Brazil

(2024-01 - 2024-06)

• Managed digital and internal communication

Lead SEO Copywriter - ProprHome - Portugal

(2023-01 - 2023-07)

• Content strategy and production for website, social media, and CEO ghostwriting

Content Marketing Analyst - Martech Digital - Portugal

(2024-01 - 2024-06)

• Developed editorial plans, keywords, and content strategies
• Managed writers and optimized content for SEO
• Production of content for social media, as well as opinion articles, briefs for videos, podcasts, live streams, and webinars

Senior Communication Analyst (Internal Comms & PR) - Temple Comunicação - Brazil

(2021-08 - 2023-07)

• Internal communication strategies and executive messaging
• Corporate content production
• Client: Norsk Hydro Brasil

Digital Marketing Specialist - Recreart Creative - Portugal, Lisboa

(2019-01 - 2020-07)

• Social media planning and content production
• Blog strategy including personas, keywords, and planning
• Clients: Plusoft, iCustomer, Virtual Interactions, Global Pilates, Barbixas

PR & Communications Experience - Multiple Agencies (InPress Porter Novelli, CDI Corporate Communications, NB Press, Ideal Axicom, Agência Bulls Digital, Planin, Casa do Bom Conteúdo) - Brazil

(2013-01 - 2020-12)

• Media relations and press office
• Communication strategies and press releases
• Leadership roles across major agencies
• Clients in technology, beauty, media, franchising, advertising, education, retail, small and large businesses, and sports marketing

Senior Communication Executive - NANOTERA GROUP - Paris, France

(2015-12 - 2016-07)

• Communication strategy and reporting

Bachelor's Degree - Journalism - Universidade da Amazônia - UNAMA (2004-02 - 2008-01)