Cecilia Flores

• 11+ years of experience delivering profit and sales growth results in Latin America, passionate to leverage my expertise in designing and Implementing strategic value propositions that revitalize competitive positioning, boost market share and increase profitability.
• A proactive contributor with refined cross-functional capabilities, able to manage multiple markets simultaneously by attending 32 key accounts in Mexico, Brazil, Chile, Argentina, Peru & Colombia, managing to develop and launch new lines of business while exceeding commercial results.
• Developed and implemented sales strategies that consistently led to achieving business targets throughout my career, exceeding annual revenue by 132% (2022) and anticipating budget reach in Q1 (2023).

PROFESSIONAL EXPERIENCE The NPD Group/Segmenta, Mexico City - São Paulo (Active Work Visa) 2019-2023 Global company of prescriptive information analytics, helping +2,000 customers to understand the retail landscape and improve the decision making in physical sales channels, e-commerce and B2B.

Business & Client Development Director

Ensured overall customer satisfaction by delivering consumer and brand insights, generating data reporting and analytics capabilities for key decision makers (director and VP levels) in the luxury fragrances & cosmetics industry in LATAM: L'Oréal, Estée Lauder, Puig, LVMH, Chanel, Shiseido & Clarins, simultaneously attending 32 key accounts in Mexico, Brazil, Chile, Argentina, Peru & Colombia.

Analyzed sales performance vs. market trend indicators, developing tailored value propositions and data-driven SaaS solutions (consumer insights, KPI reports, analytical resources & support), managing to increase customer engagement, drive revenue growth and open new lines of business.

• Identified and pursued new business opportunities in the Latin American market, exceeding annual revenue and market share positioning by 132% (2022), managed to anticipate budget reach in Q1 (2023):
• Launched and generated new lines of business in dermocosmetics and hair care categories since 2019, delivering L'Oréal Chile as the first client attending all their divisions, growing its value by 312% and generating an innovative strategic model in the region, opening up diversified sales channels options that were later replicated towards the rest of the projects.
• Recruited 7 new business accounts with distributors and manufacturers in Latin America, providing +440K USD of incremental sales, reaching the sales budget in an anticipated manner.
• Leveraged regional business model to the key account headquarters in the United States, France, Spain & The Netherlands, increasing LATAM positioning and generating +170K USD additional income stream.
• Prepared and revised contracts for scope of services registration, complying with local regulations.

Grupo Vasconia S.A.B, Mexico City 2016-2019 Leader in the manufacture and commercialization of houseware, offering the best innovative market solutions

LATAM Account Management

Built and fostered customer-centric relationships with key decision makers, resulting in long-term agreements, service add-ons and new lines of business, sustaining sales target compliance and consistent revenue goal achievement.

• Maximized category value through portfolio optimization project, achieving greater productivity per SKU, sales growth of 112% in 2017, and EBITDA increase from 16% to 20% in 12 months (2017).
• Proactively collaborated with international consultancy, Sales, Operations & Finance cross-functional teams to ensure successful project execution, quickly adapting and prioritizing resources to sustain timely deliveries.
• Refined ability of linking sales data, consumption trends and financial objectives to develop and implement effective sales optimization strategies that attained results, aligning annual sell-out forecast, cost structure, price positioning and sales execution to the organizational objectives.

Franslux S.A. de C.V, Mexico City 2014-2016 Leading Distributor of fragrances and cosmetics with over 70 years in market, for brands such as: Versace, Moschino, Mont Blanc, Dolce & Gabbana, Coach, Jimmy Choo, Tommy Hilfiger, among others.

Senior Brand Manager

Assessed brand portfolio competitive positioning, proficiently conducting market research that translated business issues into actionable tactics that drove positive results in LATAM context, providing a route-to-market strategy that improved fragrance division capabilities to attend niche segments.

• Versace sales grew 127% in 2015, rising up to #13 market position in the total fragrance market in Mexico, while maintaining an up-to-date portfolio structure: strategic skus, high and low turnover, one shots and exclusives, including the delivery of annual sell-out forecast, business reviews and price positioning;
• Managed the 360 Marketing, communication and merchandising plan, offering a luxury omnichannel POS experience for customers, refining ability to translate complex data into insights and turn them into strategic return-on-investment value propositions that delivered results in a timely manner.

L'Oreal Mexico Services, Mexico City 2012-2014 Leader in the cosmetics industry, with a 25 brand portfolio organized into four business divisions with high market positioning Commercial & Trade Marketing Analyst (Luxury Division)

Designed executive dashboards that tracked sales activity and responded in a decisive, impactful manner to commercial teams and senior management, showcasing sales results & business health indicators. Experience in project management and Agile methodology, as well as implementation of Trade Marketing initiatives in POS.

• Prepared and delivered executive presentations to senior management and clients, showcasing return-on-investment analysis, consumption trends and market opportunities by client profile.

EDUCATION

Master in Business Administration, UNAM| Universidad Nacional Autónoma de México (2019) High Academic Performance (9.57); USC Spain Academic Exchange (2018)

Bachelor in Marketing , UdeCI (2014)

High Academic Performance (9.84); Top 5 worldwide in assessment REVEAL by L’Oréal.