Cesar Queiroz

Brand strategist with over 15 years of experience in organizational identity research, consumer and market intelligence, competitor analysis, and brand experience design. Skilled in developing meaningful and differentiating brand strategies and positioning frameworks grounded in relevance, authenticity, and impact.

Former Branding

Professor at PUC-IEC, mentoring students and professionals in branding best practices.

Brand Strategy Consultant at 2DA Branding (2009-01 – Present)

• Led organizational identity research using interviews and ethnographic studies
• Developed strategic positioning and brand frameworks
• Designed branded experiences across touchpoints
• Recommended business innovations through category orthodoxy analysis

Joint-Venture Partner – USA at Forty Forty Agency (USA) (2011-01 – 2013-12)

Project Coordinator (strategy team) at GAD'Lippincott (2013-01 – 2014-12)

• Coordinated brand strategy projects and client relationships

Competitive Intelligence Analyst at Mutari – Cosmetics Industry (2007-01 – 2008-12)

Communication and planning analyst at NEP – Advertising Experimentation Center (2005-01 – 2006-12)

MBA in Information Strategy Management – UFMG (2008-12)

B.A. in Social Communication – PUC Minas (2006-12)

Nutrition Science – PUC Minas (2019-12)