Felipe Teixeira Tex

I build and scale technology when the challenge is no longer just software. It becomes a combination of product, reliability, cost, data, security, and organizational design. I am a Technology and Product executive with 20+ years of experience across marketplaces, fintech, e-commerce, mobility, payments, and logistics.

I have led multidisciplinary organizations, managers, engineering teams, product, data, infrastructure, budgets, vendors, and executive governance with CEOs, boards, and investors. My strongest intersection is Product Engineering + high-scale platforms + SRE + FinOps.

Core expertise: CTO Leadership | Technology Strategy | Product Engineering | Engineering Leadership | Platform Engineering | Distributed Systems | SRE | Cloud Architecture | FinOps | Data Strategy | AI Strategy | Cybersecurity | Organizational Design | Digital Transformation

Diretor de Tecnologia Software - GetNinjas - São Paulo, Brazil

(2025-02)

Executive responsibility for Technology and Product at Brazil's largest services marketplace, reporting to the CEO and participating in executive governance with the board and investors.

• Lead a multidisciplinary organization of 30+ professionals across Engineering, Product, Data, Infrastructure, managers, and specialists.
• Own technology and product planning, budget, investment portfolio, vendors, architecture, security, LGPD, reliability, and business continuity.
• Led marketplace journey, matching, pricing, and UX initiatives that increased conversion by 25%, provider retention by 22%, and LTV/CAC by 18%.
• Reduced cloud spend by 35% while increasing delivery capacity to 50+ deployments per day.
• Rebuilt transactional data pipelines and the engineering data layer, unifying GMV, conversion, and provider-performance data and reducing executive reporting latency from 20 hours to 5 minutes.
• Modernized fiscal, financial, and integration platforms, reducing reconciliation time from 3 days to 4 hours and maintenance cost by 45%.
• Connect technology decisions to P&L, margin, growth, operational efficiency, risk, and customer experience.

Principal Engineer - Turbi - São Paulo, Brazil

(2025-03 - 2025-09)

Director of Engineering - Turbi - São Paulo, Brazil

(2024-01 - 2025-02)

Led Platform Engineering, SRE, and FinOps for Turbi's digital car-rental and mobility operation, connecting fleet systems, financial platforms, customer experience, security, and unit economics.

• Designed secure integrations with government systems and partners to automate fines, vehicle compliance, and reconciliation, recovering R$1.8M and eliminating manual processes.
• Modernized ERP and financial flows with event-driven architecture and real-time synchronization, reducing month-end closing from 5 days to 1 day.
• Implemented observability with Datadog and Prometheus, SLOs, runbooks, incident response, and blameless postmortems.
• Reduced MTTR by 60% and increased service availability from 98.2% to 99.8%.
• Introduced DORA metrics, automated testing, containers, and GitOps, reducing deployment time from 45 to 8 minutes and increasing frequency from 2 to 15+ deployments per day.
• Optimized Kubernetes, databases, autoscaling, and caching, reducing infrastructure cost by 38% and p99 latency by 55%.

CTO — Mottu Delivery - Mottu - São Paulo, SP

(2023-02 - 2024-08)

CTO-equivalent mandate for the Mottu Delivery business unit, owning Product and Technology strategy, organization, budget, architecture, security, and marketplace economics.

• Translated business and operational goals into product strategy, architecture, roadmap, OKRs, and measurable outcomes.
• Built outcome-oriented Product and Engineering squads and developed managers, specialists, hiring processes, career paths, and performance practices.
• Led marketplace liquidity, matching, allocation, and geographic-coverage initiatives using data and experimentation, improving delivery efficiency by 27%.
• Established product discovery, A/B testing, KPI ownership, portfolio governance, and rapid iteration.
• Reduced API and third-party service costs by 45% through architecture, consumption governance, and vendor management.
• Connected GMV, fulfillment, SLA, fraud, CAC, take rate, contribution margin, and P&L to technology and product investment decisions.

Director of Software Engineering - Itaú Unibanco

(2022-04 - 2023-03)

Engineering leadership for mission-critical financial products and digital journeys across cards, payments, PIX, fraud prevention, loyalty, and transactional platforms.

• Aligned architecture, Product, Risk, Security, and business stakeholders in a regulated environment.
• Led monolith modernization toward microservices, APIs, asynchronous events, and independently evolvable domains.
• Worked on real-time antifraud engines, Falcon integrations, behavioral controls, and loss-prevention capabilities.
• Contributed to Itaú Shop modernization and benefits and loyalty journeys, including integrations with LATAM and ecosystem partners.
• Strengthened observability, distributed tracing, CI/CD automation, security, high availability, and disaster recovery for critical applications.
• Participated in technical governance, portfolio planning, investment prioritization, and executive communication of risk, debt, and delivery capacity.

Director of Engineering - Olist

(2020-09 - 2022-05)

Led Engineering and Product transformation across Olist's marketplace, e-commerce, and logistics ecosystem, covering organization, cloud, platform reliability, technical strategy, and post-acquisition integration.

• Scaled multidisciplinary Product and Engineering teams and developed managers, specialists, career paths, hiring, performance, and succession practices.
• Led the full migration from Heroku to AWS, introducing cloud engineering standards, CI/CD, observability, security, and modern operations.
• Presented the Olist migration case at AWS Summit Brazil, turning the transformation into a public engineering reference.
• Evolved services from Python toward Java/Kotlin and introduced serverless workloads with AWS Lambda where appropriate.
• Structured tribes and squads across Engineering, Product, Design, and Data and connected technical investments to business outcomes.
• Led technical due diligence and post-acquisition integration across platforms, processes, teams, and priorities.
• Created the Tech Start program to develop entry-level talent and expand inclusion and the internal engineering pipeline.

Senior Engineering Manager / Gerente de Engenharia Software / Gerente Tecnologia - Olist - São Paulo, Brazil

(2020-01 - 2020-09)

Senior Engineering Manager - OLX

(2017-11 - 2019-12)

Led Platform, Messaging, Growth/SEO, and Fintech domains through an expanding mandate at OLX, coordinating approximately 5 managers and 20–30 Engineering and Product professionals.

• Rebuilt the chat platform and scaled it from approximately 400K to more than 1.2M requests per minute using XMPP/Ejabberd, Erlang/Elixir, and a redesigned product architecture.
• Reduced chat platform cost by 75% while traffic increased by 40%, preserving scalability and customer experience.
• Built edge protection and an open-source Kong API gateway handling more than 1M requests per minute, including rate limiting, routing, and security controls.
• Integrated payments, media, security, antifraud, and user-reputation signals into the chat experience.
• Led Growth and SEO initiatives across the home page, vehicle vertical, taxonomy, categories, crawling, indexation, conversion, MAU, and DAU.
• Contributed to the P2P payments vertical originated from the Skina initiative, combining product, architecture, and entrepreneurial execution.
• Hired and developed managers and specialists and established reliability, incident, product, and engineering indicators.

Engineering Manager | Product, Growth & Fintech - OLX - Greater São Paulo Area

(2015-01 - 2019-08)

Joined OLX to build zero-to-one digital products and expand the Engineering leadership model, later progressing to Director.

• Built the Skina venture and P2P payments capabilities, connecting marketplace journeys, digital commerce, and fintech foundations.
• Led Product and Engineering initiatives across Growth, SEO, Vehicles, homepage, categories, discovery, and conversion.
• Coordinated approximately five managers and 20–30 individual contributors across multidisciplinary teams.
• Established hiring, team sizing, technical standards, delivery routines, performance management, and closer Product–Engineering ownership.
• Helped create the organizational and platform foundations later used to scale Messaging, Accounts, APIs, Trust & Safety, and other core domains.

Fundador (Founder Developer) - Qualifiqueme

(2014-03 - 2016-04)

Criei um produto para qualificaçao de vendas em redes sociais focados em games colecionaveis e grupos de hobby de games. Nessa veia empreendedora, tentei realizar a venda da plataforma para OLX Brasil, onde depois de muitas conversas, a compra não foi realizada, porém houve uma oportunidade de me juntar ao time da OLX para construção de um spin off focado em Pagamentos P2P

Principal Engineer Android - Peixe Urbano - Rio de Janeiro e Região, Brasil

(2012-11 - 2014-10)

Responsible for Payments flow in the ecommerce, focused in app, bffs and backends.

Coordenador Desenvolvimento de Software - IPNET by Vivo

(2011-06 - 2012-11)

Responsible for coordinating the team of software, a total of 5 key developers, coding softwares to help the team using Golang, Python, Java, BlobStore, Google AppEngine, Android, guidance team of programmers and control processes, and development tasks.

• Use new tools and technologies, Guidance on more complex solutions, development team of quality assurance systems in accordance with the terms and requirements of the projects, project management, development of products in general, development of apps android.
• Working with major clients such as Peixe Urbano (allocated), Petrobras and FIRJAN, IBGE Portal

Desenvolvedor Java - Bemobi

(2010-03 - 2011-06)

Cuidava dos portais WAP, OI e CLARO, Clube Gospel, Clube Futebol e Clube Erotico.

Desenvolvedor Java - IPNET Growth Partner - Botafogo

(2010-01 - 2010-12)

Development projects using mobile technologies with WAP for older and Web/Touch/HTML5 (GSM operators) for the latest devices, development for Hi and Claro

• Development of search and Payments processor, Improvement of performance queries in SQL Server, Code base in Python, JAVA, REST APIs, Apache Solr
• Speaker in Bemobi Tech Talk and spoke about publishing technology in various formats for cheap mobile devices with good usability and interactive for end users

Programador C / C++ - Spassu Tecnologia

(2008-06 - 2010-02)

Uso de Linguagem C, Programação de software de centrais telefônicas

Analista de Sistemas (Programador PHP) - M2M Solutions S/A

(2005-06 - 2008-06)

Working with PHP Api communicating with Hardware GPS in real time in vehicles in geral bus. To tracking position, configuration systems, management systems in PHP and MYSQL.

MBA / Postgraduate Degree - Data Science - UC San Diego (2022-09 - 2023-03)

MBA - Data Science, AI e Big Data aplicada à Negócios com foco soluções - Faculdades Prominas (2021-03 - 2022-03)

MBA - Cybersegurança - Descomplica (2022-08 - 2023-06)

Professional Certificate - Leadership and Communication - Harvard University (2022 - 2022)

Pós Graduação - Gestão de Produtos Digitais e Tecnologia da Informação - Faculdade Única (2020-06 - 2021-06)