
Gabriel Lima 🏳🌈
Fractional Art Director & Surface Designer | Crafting the Visual Language that Defines Brands | Fashion & Luxury | Gen AI | B2B
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Sobre
Fractional Art Director and Surface Designer with 18+ years shaping and strengthening the visual identity of fashion and luxury brands. Specialized in creating the visual language that defines a brand — from signature collections to 360° campaigns. 40+ brands, 500+ designs, recognition at São Paulo Fashion Week (SPFW) and international awards. Integrates generative AI with strategic intent in the creative process. Available for global B2B collaborations.
Experiência
Art Director & Lead Designer at LN Brand (B2B Contract | Independent) (2020-01 – Present)
- Established the brand's visual identity through cohesive monthly collections (80 exclusive pieces), resulting in a 40% increase in sales.
- Implemented AI‑driven workflows, reducing production time by 20%.
- Created 3–5 exclusive prints per collection and key visuals for digital campaigns and social media.
Print & Surface Designer at Ma Perle Table Couture (B2B Contract | Independent) (2014-01 – Present)
- Developed exclusive original prints for luxury table couture products — from concept to pilot approval (souplats, placemats, tablecloths, and napkins).
- Coordinated trend research and color palettes for timeless and thematic collections (Easter, Christmas, Weddings).
- Strengthened the brand's distinctive luxury visual identity.
Textile Print Designer at Apartamento 03 (B2B Contract | Independent) (2014-01 – Present)
- Created prints that became part of the brand's signature visual language.
- At São Paulo Fashion Week (SPFW), awarded 'Best Print of the Season' (2021).
- Translated avant‑garde concepts into textiles and surfaces, reinforcing the brand's authorial positioning.
Junior Art Director & Lead Print Designer at Scofield Group (Fátima Scofield | Fedra | FS) (2015-01 – 2020-12)
- Fátima Scofield: Led exclusive print developments responsible for 75% of brand revenue and strengthened the luxury identity.
- Fedra: Created the brand's urban luxury visual identity from scratch.
- Coordinated the full design process — from sketch to industrial production — in collaboration with marketing and sales teams.
Art Director & Designer at Gabriel Lima Prints (B2B Contract | Independent) (2015-01 – Present)
- Collaborated with 40+ national and international brands, delivering 500+ commercially successful designs.
- Developed award‑winning prints presented at SPFW, Première Vision, and Minas Trend.
- Provided strategic consulting in visual storytelling and brand development — 'from print to campaign.'
Textile Print Designer at Mabel Magalhães (2014-01 – 2016-12)
- Introduced exclusive print design into the brand's luxury DNA, integrating prints with embroidery and fine tailoring.
Fashion Assistant & Print Designer at Victor Dzenk (2008-01 – 2013-12)
- Developed exclusive prints for luxury collections presented at Fashion Rio and Minas Trend Preview.
- Created graphic materials for high‑profile collaborations (Brastemp, Tiradentes Gastronomy Festival).
Formação
Associate Degree (Technologist) in Fashion Design – Centro Universitário de Belo Horizonte (UniBH) (2008-01 – 2010-12)

