Giulliano Mele

Senior Marketing Executive and Head of Marketing with 20+ years of experience leading data-driven marketing operations across advertising agencies, entertainment companies, and technology platforms. Specialist in Growth Marketing, Performance Strategy, CRM, Brand Positioning and Artificial Intelligence applied to marketing. Strong background in building scalable marketing ecosystems integrating automation, AI agents, data analytics and performance decision frameworks.

Head of Marketing at Luck.bet (2025-07 – Present)

Lead the full marketing operation reporting directly to the CMO. Responsible for growth strategy, brand positioning, acquisition and retention, CRM, creators ecosystem and AI-driven marketing automation. Implemented data-driven frameworks integrating marketing, product and BI teams.

Head of Marketing at PromoAção Cruzeiros (2023-08 – 2025-07)

Led marketing strategy for the world's largest themed cruise entertainment company. Managed performance media, e-commerce growth, lead generation, CRM structure and omnichannel campaigns.

Head of Accounts at Heads Brivia (2022-09 – 2023-08)

Strategic leadership for enterprise clients including 3M, Positivo Tecnologia, Diniz Óticas and Cia Müller.

Marketing Director at PromoAção (2022-02 – 2022-08)

Marketing leadership across multiple entertainment products and large-scale launches.

Managing Partner at br4 Comunicação (2020-01 – 2022-01)

Business development, marketing strategy and leadership across digital and performance projects.

Digital Account Supervisor at Fbiz (2019-01 – 2019-12)

B2B digital strategy and account leadership for Embratel and TOTVS.

Digital Account Supervisor at HAVAS Z+ (2014-01 – 2019-12)

Managed Hyundai CAOA digital marketing operations.

Account Supervisor at Publicis Brasil (2012-01 – 2013-12)

Integrated campaign planning for Nestlé and Senac accounts.

Account Executive at VML (Young & Rubicam) (2011-01 – 2012-12)

Managed Vivo telecommunications account.

Account Executive at Z+ Comunicação (2009-01 – 2011-12)

Clients: Avianca, Prudence, Ragazzo, Eurofarma, AACD and Penalty.

Account Executive at Mohallem / Artplan (2009-01 – 2009-12)

Account management for Grupo Estado and Syngenta.

Assistant Account Executive at Mohallem Meirelles (2008-01 – 2009-12)

Clients: Kia Motors, Syngenta and Bravo Café.

Assistant Account Executive at Fallon São Paulo (2005-01 – 2007-12)

Agency account support and campaign coordination.

Postgraduate Degree in Marketing – Universidade Anhembi Morumbi

Bachelor Degree in Administration & Marketing – Universidade Anhembi Morumbi