Isabela Torres

Results-oriented professional with a solid track record in Key Account Management and Social Commerce, focusing on revenue scaling and sales funnel optimization. With a Law degree and Big4 (PwC) experience, I combine analytical rigor and compliance management with high-volume retail commercial strategies. Currently, I manage the performance of a portfolio of 150+ partners and creators, achieving over 50% sales growth through data analysis, trend identification, and personalized account plans aimed at increasing Lifetime Value (LTV).

I possess expertise in identifying up-sell and cross-sell opportunities, as well as monitoring strategic KPIs to transform market insights into high-conversion value propositions.

Key Account Manager (Social Commerce & Ecosystem) at C&A MODAS S/A (2024-04 – Present)

Responsible for managing 150+ clients and influencers, focusing on converting content into direct commercial results and achieving over 50% increase in sales through identification of top-performing channels.

• Performance Management: Responsible for managing 150+ clients and influencers, focusing on converting content into direct commercial results.
• Revenue Growth: Achieved over 50% increase in sales through the identification of top-performing channels and consultative management.
• Ads Strategy & Upsell: Actively identified up-sell and cross-sell opportunities, driving product expansion and ensuring the growth of the installed base.
• Data Analysis: Monitored strategic KPIs (revenue, margins, and satisfaction) and prepared forecast reports to support leadership decision-making.
• Regional Planning: Executed events and commercial actions across the North, Northeast, and Midwest regions to maximize engagement and revenue.
• Cross-functional Collaboration: Worked alongside Product, Marketing, and Operations teams to optimize the delivery of added value to partners.

Tax Associate (Consulting & Audit) at PwC BRASIL (2023-05 – 2024-04)

Served as a Tax Consultant, ensuring compliance and providing technical analysis for major accounts in support of the Audit team.

• Served as a Tax Consultant, ensuring compliance and providing technical analysis for major accounts in support of the Audit team.

Freelance at IMAGE AND STYLE CONSULTANT (2021-08 – 2025-10)

Developed image strategies and trained retail fashion sales teams, focusing on humanized service tailored to customer needs.

• Developed image strategies and trained retail fashion sales teams, focusing on humanized service tailored to customer needs.

Sales and Legal Administrative Assistant at CF ENGENHARIA (2020-12 – 2022-08)

Managed and reviewed commercial contracts, evaluating clauses and risks to ensure legal security for transactions.

• Managed and reviewed commercial contracts, evaluating clauses and risks to ensure legal security for transactions.

MBA in Auditing and Controllership – UNOPAR (2024)

Bachelor of Laws in Law – Unifacisa (2018)