Isabelle Herbst

Digital Marketing Professional with over 10 years of experience and a strong generalist profile (T-Shaped Marketer), effectively bridging the gap between strategic planning, project management, and performance leadership. I have led multidisciplinary operations across Paid Media, Inbound Marketing, and Customer Success, managing the full acquisition and retention strategy. Proven track record managing over 60 clients across various industries (Industry, Tech, Retail, Education), with a focus on translating data into business decisions and maximizing ROI.

Head of Strategy at INGAGE Digital (2022-01 – Present)

Strategically managing Customer Success, Inbound Marketing, and Paid Media teams. Designing workflows that connect acquisition (traffic) to retention, ensuring delivery quality and client success.

• Operations leadership: Strategically managing Customer Success, Inbound Marketing, and Paid Media teams. Designing workflows that connect acquisition (traffic) to retention, ensuring delivery quality and client success.
• Project management: Implemented full process management via ClickUp, centralizing client communication and reducing operational noise. Responsible for project risk management and deadline compliance.
• Business strategy: Actively participating in sales prospecting and strategic alignment with directors and other leaders.

Creative Strategist at MACFOR (2021-01 – 2022-12)

Developed strategic plans based on data-driven decisions, conducting diagnostics, trendwatching, and market research to guide brand positioning.

• Data intelligence: Developed strategic plans based on data-driven decisions, conducting diagnostics, trendwatching, and market research to guide brand positioning.
• Planning: Defined personas and analyzed communication channels to maximize campaign assertiveness

Digital Coordinator at NEOEXCLAM (2019-01 – 2022-12)

Led the structuring of the digital department, implementing work methodologies and supervising team deliverables.

• Led the structuring of the digital department, implementing work methodologies and supervising team deliverables.
• Planning and creation of Online Media campaigns (Social Ads, Google Ads) and measurement of performance KPIs.
• Managed website development projects and product launch campaigns.

Account Management & Planning at FULLGAZ (2018-01 – 2019-12)

Combined the management of the Account team with technical responsibility for the Digital area (Customer Support/SAC, monitoring, and performance), ensuring alignment between client expectations and operational delivery.

• Combined the management of the Account team with technical responsibility for the Digital area (Customer Support/SAC, monitoring, and performance), ensuring alignment between client expectations and operational delivery.
• Managed team pipelines/backlogs and developed tactical and operational plans.

Digital Planner, Account Manager, Media Analyst at TAG INTERATIVA (2016-01 – 2018-12)

Solid technical background in the execution and optimization of Google Adwords and Social Ads, e-commerce project management, and data analysis for results reporting

• Solid technical background in the execution and optimization of Google Adwords and Social Ads, e-commerce project management, and data analysis for results reporting