Italo De Moro

Product Manager with 3+ years of experience in digital products, platforms, system integrations and operational efficiency, supported by a 10-year professional background across education, automotive, healthcare and consulting. Experienced in product discovery, product strategy, roadmap planning, backlog prioritization, PRD writing, requirements definition, stakeholder management and agile delivery. Strong ability to connect business needs, user behavior, data analysis and technical execution, working closely with engineering, UX, business and operations teams to improve digital products and scale operational processes.

Product Specialist - Integration & Platform at Anima Educação (2025-09 – Present)

• Owned the Class Board, the 3rd most viewed screen in the ecosystem, supporting over 1.1M views and 2M+ user interactions, prioritizing improvements based on user behavior, operational impact and business criticality.
• Managed the Offers Product, a planning microservice used by business teams to register and manage academic planning data, improving reliability, scalability and operational governance.
• Led discovery and product planning for platform and integration initiatives, translating business needs into requirements, user stories, business rules and delivery priorities.
• Used GA4, BI, Microsoft Clarity and Hotjar to understand user behavior, identify friction points and prioritize product improvements based on evidence.
• Defined roadmap priorities, facilitated agile ceremonies and presented product decisions, risks and outcomes to executive stakeholders.

Product Specialist - Integration at Anima Educação (2025-01 – 2025-09)

• Managed roadmap, backlog, requirements and delivery tracking for a product squad focused on system integrations and operational scalability.
• Worked with technical squads responsible for high-volume integration flows involving APIs, webhooks, event-driven architecture, Temporal and Kafka, supporting prioritization, issue analysis and stakeholder visibility.
• Supported and coordinated integration flows processing billions of events, maintaining an approximate 98% success rate across critical operations.
• Reduced processing time in critical integration workflows by up to 97% through automation, prioritization and alignment with engineering teams.
• Mapped integration journeys, operational bottlenecks and failure points, supporting improvements that increased operational efficiency by up to 314% during high-demand periods.

Product Manager at Grupo Bamaq (2023-12 – 2025-01)

• Led product strategy and roadmap for a premium vehicle e-commerce platform for Porsche, Mercedes and GWM operations in Brazil.
• Conducted product discovery with clients and stakeholders to validate digital sales journeys, commercial needs and operational constraints.
• Defined payment flow requirements with gateway integration, ensuring security, traceability and transaction distribution among negotiation stakeholders.
• Worked with UX, marketing, sales, operations and suppliers to define features, evaluate strategic partners and improve the platform experience.
• Used Microsoft Clarity and product metrics to analyze test-user behavior, identify friction points and support roadmap prioritization using RICE and MoSCoW.

Co-founder & Product Consultant at OpenMind Consultoria (2023-05 – 2025-07)

• Co-founded a consulting initiative focused on digital transformation, product development, process optimization and growth strategy for small and mid-sized businesses.
• Led discovery, roadmap planning, workflow mapping and implementation of digital solutions across SaaS, healthcare, education and B2C retail contexts.
• Mapped operational workflows and implemented digital improvements in B2C retail, contributing to a 30% sales increase.
• Improved marketing and acquisition efficiency, supporting a 23% reduction in CAC through process, positioning and funnel optimization.

Project Supervisor at Anima Educação (2022-12 – 2023-04)

• Led G3D and critical channels operations, aligning priorities with stakeholders and driving delivery execution focused on efficiency and quality.
• Managed 60 temporary staff in G3D and later led a 7-person critical channels team, improving prioritization, engagement and execution visibility.
• Structured workflows, identified bottlenecks and implemented optimizations that reduced over 60% of open cases and increased NPS in critical channels.
• Presented results in executive committees and collaborated with compliance, regulatory, legal, IT, services and finance teams.

Project Analyst at Anima Educação (2022-04 – 2022-12)

• Collaborated with BI and data teams to develop reports and dashboards, improving information visibility and decision-making speed.
• Monitored implementations, performed queries in Databricks and supported data integrity tests to improve system reliability.
• Managed documentation quality in partnership with an OCR provider, monitoring queues and ensuring operational accuracy.

Executive MBA in Strategic Leadership, Digital Transformation & Business Management – HSM University (2024-02)

Technologist Degree in Management Processes – Una University Center (2023-06)

Bachelor in Laws – Una University Center (2022-12)