Julianne Holanda

UX/UI Designer with 7+ years of experience delivering impactful digital products across B2B and B2C contexts. Specialized in the OutSystems low-code platform, with proven success in projects for large international companies in pharmaceutical, health & safety, renewable energy, manufacturing, and printing. Skilled in leading end-to-end design processes — from research and wireframing to high-fidelity prototyping and design system governance.

Strong track record in creating scalable, accessible, and business-driven solutions while collaborating with international cross-functional teams and aligning user needs with strategic business goals.

UI/UX Designer Specialist at Axians (2021-09 – Present)

Focused on designing and delivering digital products within the OutSystems low-code platform, working across diverse industries and international clients.

• Led the redesign of a large-scale corporate communication platform, improving usability and aligning with global design systems.
• Designed and delivered citizen-focused applications and corporate portals, including complete brand identity, high-fidelity prototypes, and user onboarding flows.
• Created and documented POCs, styleguides and design systems based on OutSystems UI, ensuring visual consistency and development efficiency.
• Conducted UX assessments, identifying usability issues and delivering actionable improvements.
• Collaborated with international cross-functional teams, aligning design strategies with business requirements

UI/UX Designer at Federal University of Ceará (MEC - Projeto MIDE) (2018-03 – 2021-09)

Designed digital educational resources (web and mobile) to enhance learning in public education, as part of an official project by the Ceará State Department of Education (SEDUC) in partnership with the Federal University of Ceará (UFC).

• Created user flows, wireframes, and prototypes to optimize engagement and usability.
• Delivered intuitive interfaces adapted for diverse user groups, including teachers and students.

Designer at Grito Propaganda (2016-07 – 2017-10)

• Developed and implemented visual identities, marketing campaigns, and digital communication assets.
• Enhanced audience engagement by applying consistent design strategies.
• Oversaw the production of print and digital materials for events and educational initiatives, ensuring brand alignment and quality of multiple brands.

Social Media Analyst & Graphic Designer at Federal University of Ceará (UFC) (2015-05 – 2015-12)

• Created layouts and planned social media strategies to increase audience.
• Designed complete visual identities and developed print/digital materials, as well as event communication assets.
• Coordinated and organized educational events for the Sobral community, ensuring outreach and visibility.

Bachelor's Degree in Digital Media and Systems – Universidade Federal do Ceará (2014 – 2019)